In the ever-changing digital world that we live in, there are constantly new ways to help get your message out there. One of the latest and most popular trends is short-form videos. We know you’ll have seen them all over your social media feeds, but have you ever wondered why people love them so much?…
When it comes to creating content on social media, one question we know you’ve thought of is “What should I post about?”. Creating amazing social media content is difficult when you don’t know where to begin. However, there are many ways for your posts to stand out from your competitors. In this blog, we’re exploring…
Listening to customers is a powerful tool that many business owners underestimate. Not using this tool effectively can lead you to miss opportunities, which competitors may use to their advantage. Listening to customers in all forms of marketing is extremely important, however listening to your customers in service marketing is particularly important. In this blog, we’re…
We know many of you will have heard something along the lines of ‘the secret to success is listening to your customers’, but have you ever wondered why? With competition constantly increasing in the small business marketplace, it is now more important than ever to listen to the consumer. In this blog, we’re exploring some…
In this post, we’re looking at how to create a marketing plan on a budget by following some key steps. There are 5 key steps to success we’ve identified that a lot of small business owners miss or don’t get around to doing. Read the post and follow the steps to successfully implement your marketing…
A lot of the business owners I support struggle more with taking a strategic approach to marketing than thinking about the fine details of marketing. But I often also get questions about how to implement a marketing plan. ere are three things to consider if you’re struggling to follow and implement your marketing plan.
There’s often a lot of confusion about the difference between marketing and sales. Some people think they’re basically the same function, but there are some key differences: Marketing is one-to-many communications, whereas sales is one-to-one Marketing is focused on acquiring leads, sales is focused on converting them Another mistake businesses make is keeping their marketing…
Marketing strategy might sound scary, but it doesn’t have to be! And it is really important that you understand why you need one in your business. As a quick reminder, a marketing strategy is your roadmap for how you’re going to promote your business to your ideal clients. It encompasses everything from your objectives to…
Intro: The first question I often get asked by prospective clients is: “Can you help me with my social media?”. This is a valid question, but often misses the point that there’s a lot more to marketing in your business than social media alone. Social media is one set of channels, which should of course…
Prioritising marketing is one of the biggest challenges for business owners, whether you do all your marketing yourself or have a team. A lot of the time, we all know we need to do marketing regularly to stay in the minds of our ideal clients and target audience, but there are so many other things…