— CLIENT RESULT —
— CLIENT RESULT —
— CLIENT RESULT —
— CLIENT RESULT —
reduction in advertising costs
increase in qualified conversions
inbound enquiries doubled
email open rate for targeted ABM campaign
You’ve built a great B2B business. Most of your clients came through your network, your reputation, the relationships you’ve spent years building. And for a while, that’s been enough.
But referrals have slowed. The pipeline feels unpredictable. You know you need proper marketing – consistent, strategic, and commercially connected to where the business is going. But between running the business, serving your clients and actually doing the work, it never quite gets done.
An agency that sent deliverables and called it a strategy.
A freelancer who needed constant input and direction.
Someone junior who posted on LinkedIn and hoped for the best without understanding the platform.
None of it made a tangible difference. None of it felt like it was really part of the business. And none of it obviously contributed to growth (even though it added to your workload).
Marketing keeps landing back on your plate. The outcomes are yours to own. But the execution doesn’t have to be.
— WHAT IT ISN’T —
A marketing function that brings its own thinking – proactive recommendations, real-time performance data, and decisions made when they need to be made.
— WHAT IT IS —
Strategically led, commercially connected, and consistently active. You own the outcomes. We handle the execution.
— WHAT MAKES IT DIFFERENT —
We challenge your assumptions, push back when it matters, and measure ourselves on your commercial results – not just our activity.
AI handles the volume. We handle the thinking.
01
£5,000 + VAT
Every engagement starts here. A full day in person – auditing where your marketing is now, mapping where the business is going, and building a complete strategy and 90-day activation plan. By the end of the day you’ll know exactly what needs to happen, in what order, and why.
WHAT YOU WALK AWAY WITH
A complete marketing strategy aligned to your business goals
A 90-day activation plan with clear priorities
Messaging framework and positioning clarity
A recommended channel and tool plan
This isn’t a discovery call dressed up as a workshop. It’s the diagnostic that makes everything that follows precise and tailored to your business rather than generic.
02
From £2,500/month + VAT
Your outsourced marketing department, live and running. Built around the four areas every growing B2B business needs to get right – at the depth your business actually requires.
CHOOSE YOUR LEVEL
From £2,500/month
Getting the right foundations, systems and strategy in place.
From £3,750/month
Generating consistent, measurable pipeline.
From £5,500/month
A complete, fully managed marketing function.
The right tier for your business comes out of Phase 1. You won’t be upsold into something you don’t need.
Your outsourced marketing department, live and running. Built around four areas that every growing business needs to get right – Foundations, Visibility, Pipeline and Performance – at the depth your business actually requires.
Essentials tier from £2,500/month — getting the right systems and strategy in place. Momentum tier from £3,750/month — generating consistent, measurable pipeline. Full Works from £5,500/month — a complete, fully managed marketing function.
The right tier for your business comes out of Phase 1. You won’t be upsold into something you don’t need.
Every marketing agency will tell you they use AI. Most mean they’ve started using ChatGPT to write first drafts.
Freshbat is built differently. AI is embedded in how we work — in research, content production, reporting, automation and execution. It’s what allows us to deliver a full marketing function at a price point that makes sense for a founder-led business.
But AI doesn’t write your strategy. It doesn’t manage your relationship. It doesn’t notice that the tone of your last email campaign was slightly off, or that a competitor just changed their positioning, or that the campaign we ran last quarter needs to be adapted to changing business priorities before we run it again.
That’s the human layer. And it’s non-negotiable.
Every output reviewed by a human. Every strategy led by a senior marketer. Every relationship managed by a real person who knows your business and is genuinely invested in your results.
We measure ourselves on commercial outcomes. Not just the easy stuff like impressions, likes, opens, or posts published. We’re more interested in pipeline generated, leads converted, and revenue grown, even when this is more challenging to measure.
One client doubled their monthly inbound enquiries within six months of starting their retainer.
Another had their best quarter on record — exceeding sales targets — while their marketing department ran without them having to think about it.
We work best with B2B founders who want a partner with a point of view, not an agency that tells them what they want to hear. Who are building toward the next stage, not because of what’s at the end of it, but because the next stage brings better problems to solve.
If you want an agency that nods along, executes without question and tells you everything looks great while waiting for you to come up with all the ideas, we’re not the right fit.
But if you want a marketing partner who knows your business, tells you the truth, pushes back when it matters, and measures themselves on your commercial results, let’s find out if we’re right for each other.
The best engagements we’ve had are with founders who push back just as hard as we do. Who challenge our thinking, share what’s happening in the business, and treat the relationship as genuinely collaborative. That’s when the work gets really good.
That means we’ll hold you accountable too. If you’ve told us you want to grow, we’ll take that seriously — even when the day-to-day makes it tempting to deprioritise. The founders we work best with want that. The ones who don’t, probably aren’t ready yet.
Freshbat was founded by Catherine Storey — CIM-qualified marketing strategist, fractional CMO, and the person people call when they just want to moan about their CRM.
Catherine has spent her career embedded in ambitious founder-led businesses, building marketing functions that actually work — not as a bolt-on, but as a commercial driver. She brings the strategic rigour, the commercial thinking, and the willingness to say the uncomfortable thing that most agencies quietly avoid.
