— CLIENT RESULT —
— CLIENT RESULT —
— CLIENT RESULT —
— CLIENT RESULT —
reduction in advertising costs
increase in qualified conversions
inbound enquiries doubled
email open rate for targeted ABM campaign
You’ve built a great B2B business. Most of your clients came through your network, your reputation, the relationships you’ve spent years building. And for a while, that’s been enough.
But referrals have slowed. The pipeline feels unpredictable. You know you need proper marketing – consistent, strategic, and commercially connected to where the business is going. But between running the business, serving your clients and actually doing the work, it never quite gets done.
An agency that sent deliverables and called it a strategy.
A freelancer who needed constant input and direction.
Someone junior who posted on LinkedIn and hoped for the best without understanding the platform.
None of it made a tangible difference. None of it felt like it was really part of the business. And none of it obviously contributed to growth (even though it added to your workload).
Marketing keeps landing back on your plate. The outcomes are yours to own. But the execution doesn’t have to be.
— WHAT IT ISN’T —
A marketing function that brings its own thinking – proactive recommendations, real-time performance data, and decisions made when they need to be made.
— WHAT IT IS —
Strategically led, commercially connected, and consistently active. You own the outcomes. We handle the execution.
— WHAT MAKES IT DIFFERENT —
We challenge your assumptions, push back when it matters, and measure ourselves on your commercial results – not just our activity.
AI handles the volume. We handle the thinking.
01
£5,000 + VAT
Every engagement starts here. A full day in person – auditing where your marketing is now, mapping where the business is going, and building a complete strategy and 90-day activation plan. By the end of the day you’ll know exactly what needs to happen, in what order, and why.
WHAT YOU WALK AWAY WITH
A complete marketing strategy aligned to your business goals
A 90-day activation plan with clear priorities
Messaging framework and positioning clarity
A recommended channel and tool plan
This isn’t a discovery call dressed up as a workshop. It’s the diagnostic that makes everything that follows precise and tailored to your business rather than generic.
02
From £2,500/month + VAT
Your outsourced marketing department, live and running. Built around the four areas every growing B2B business needs to get right – at the depth your business actually requires.
CHOOSE YOUR LEVEL
From £2,500/month
Getting the right foundations, systems and strategy in place.
From £3,750/month
Generating consistent, measurable pipeline.
From £5,500/month
A complete, fully managed marketing function.
The right tier for your business comes out of Phase 1. You won’t be upsold into something you don’t need.
Every marketing agency will tell you they use AI. Most mean they’ve started using ChatGPT to write first drafts – a shortcut, not a strategy. At Freshbat, AI isn’t a bolt-on to cut corners. It’s embedded in how we work to do things human effort alone simply can’t, at the speed, scale and consistency a growing B2B business really needs.
— WHAT AI HANDLES —
AI is embedded in everything we do – content production, research, reporting, scheduling, automation. It’s what allows Freshbat to deliver a full marketing function at a price point that makes sense for a founder-led business.
Content drafting and production
Campaign scheduling and automation
Performance data and reporting
Research and competitive monitoring
— WHAT WE HANDLE —
AI doesn’t write your strategy. It doesn’t manage your relationship. It doesn’t notice when something’s slightly off, or push back when the brief is wrong, or tell you what you need to hear rather than what you want to.
Strategic direction and planning
Client relationship and communication
Creative judgement and quality control
Challenging assumptions and pushing back
Every output reviewed. Every strategy human-led. Every relationship managed by someone who is genuinely invested in your results.
We measure ourselves on commercial outcomes. Not just the easy stuff like impressions, likes, opens, or posts published. We’re more interested in pipeline generated, leads converted, and revenue grown, even when this is more challenging to measure.
— CLIENT RESULT —
reduction in advertising costs
A US-based SaaS company wanted to scale visibility and lower acquisition costs without increasing spend. Within six months advertising costs fell by 90% and qualified conversions increased 24x.
Rootly
— CLIENT RESULT —
monthly inbound enquiries
A London-based accountancy firm had relied on referrals for years. Within nine months of their Freshbat retainer, monthly inbound enquiries had doubled consistently – without advertising.
London-based accountancy firm
— CLIENT RESULT —
ABM campaign open rate
A B2B software company targeting finance decision-makers across construction, logistics and manufacturing achieved a 76% email open rate, nearly three times the industry benchmark of 27%, across a multi-channel ABM campaign.
HAYNE
Working with Freshbat was a complete game changer. We saw a 10x reduction in advertising costs and a 24x increase in high-quality conversions. If you’re looking for a partner that genuinely moves the needle while respecting your budget, Freshbat is it.
ADAM FRANK, VP GROWTH, ROOTLY
— NOT FOR EVERYONE —
We work best with B2B founders who want to be challenged, not just agreed with. Who are building toward the next stage – not because of what’s at the end of it, but because the next stage brings better problems to solve.
You want a partner with a point of view, not an agency that just tells you what you want to hear.
You’re building toward the next stage, and you know marketing is what’s standing between you and it.
You’re ready to be held accountable to the ambitions you’ve set for your own business.
If that sounds like you – let’s find out if we’re the right fit.
— ABOUT FRESHBAT —
Freshbat was founded by Catherine Storey: CIM-qualified marketing strategist, fractional Marketing Director, and the person people call when they just want to moan about their CRM.
Catherine started in sales before retraining in marketing and has been embedded in ambitious founder-led businesses since 2021, building marketing functions that actually work – not as a bolt-on, but as a commercial driver.
She brings the strategic rigour, the commercial thinking, and the willingness to say the uncomfortable thing that most agencies quietly avoid.
CIM qualified | 60+ B2B founders worked with | Based in the UK.
