Marketing strategy in a day

Marketing strategies that deliver measurable results.

We help founders, sales and marketing leaders craft bespoke marketing strategies that match the considered quality of their work – all in a single day.

What our strategies have delivered

1,681%

increase in LinkedIn clicks year on year

$79

cost per conversion, down from $631

52.94%

cold email open rate vs 27–28% benchmark

22.6%

LinkedIn engagement rate vs competitor average

Most businesses reach a point where ad hoc marketing activities aren't enough anymore.

The pipeline slows. The website doesn’t reflect the quality of the work. Marketing is either inconsistent, delegated to the wrong person, or simply not happening.

The problem isn’t effort. It’s the absence of senior thinking – someone who understands your business commercially, knows what good marketing actually looks like, and can build the marketing strategy and playbook to make it happen.

That’s where we come in.

Strategic marketing · Rooted in Oxfordshire & the Cotswolds

We’re in the business of connection, creativity and storytelling. 

We believe marketing is a craft, not a commodity, and we work exclusively with founders & senior executives who feel the same way. 

Our clients are founders and senior leaders of premium services and lifestyle brands across Oxfordshire, the Cotswolds and beyond – businesses delivering genuine excellence, whose marketing doesn’t yet reflect the quality of their work. 

As experienced marketing consultants, we bring strategic direction to businesses looking to refine their positioning, messaging, channel strategy and content, while also understanding the optimum systems, tools and resources to deliver effective marketing, day-in, day-out.

Marketing strategy workshops

All our strategy workshops are designed to overcome the specific marketing challenges you’re facing in your business. Each session is tailored to your business so we can work collaboratively to get to the answers we need as quickly as possible and ensure the commercial success of your marketing function.

After the workshop, you’ll receive a fully comprehensive strategy document that you can use yourself, with your team or with other marketing suppliers, depending on your marketing set up.

Half-Day Workshop

£2,500 + VAT

A tailored 4-hour session designed to tackle your biggest marketing challenge, whether that be positioning, messaging or your marketing mix. We’ll agree the focus areas in advance and design a bespoke workshop that solves your specific business challenges.

Marketing Strategy in a Day

£5,000 + VAT

A full strategic foundation for your business. One focused day examining four areas: Foundations, Visibility, Pipeline, and Performance. You leave with a written strategy and a clear twelve-month direction ready to implement immediately.

— ABOUT FRESHBAT —

Built by a marketer who genuinely loves this stuff.

Freshbat was founded by Catherine Storey: CIM-qualified marketing strategist, fractional Marketing Director, and the person people call when they just want to moan about their CRM. 

Catherine started her career in sales before retraining in marketing and has been embedded in ambitious founder-led businesses since 2021, building marketing functions that actually work – not as a bolt-on, but as a commercial driver.

She brings the strategic rigour, the commercial thinking, and the willingness to say the uncomfortable thing you need to hear to take your marketing to the next level. 

CIM qualified | Based in Oxfordshire | Working with premium services & lifestyle businesses across the Cotswolds and beyond.

Like all great relationships, our partnership starts with a conversation.

We’re not in the business of giving you the hard sell or an extensive pitch deck.

Our first conversation is all about you, your business, your goals and your challenges so we can see if we’re a good fit for one another.