Welcome
From founder-led growth to structured scalability.
We believe every marketing leader should be fully equipped with the latest insights to be able to make data-led decisions which lead to growth.
At Freshbat, we specialise in creating marketing strategies and campaigns that make your B2B brand the go-to choice in your industry.
We can honestly say we absolutely love what we do, and we’re excited to work with clients who feel the same way about their business. That’s why we’re always keen to support business leaders who share our FRESH values:
We always want to have fun when we work on projects – this is how we bring joy back to marketing for our clients.
We always want to have fun when we work on projects – this is how we bring joy back to marketing for our clients.
We wouldn’t be able to experience the success we have without our focus on building lasting relationships. We love to build relationships with our clients and, in turn, help them do the same with their clients.
Eagerness to learn is fundamental in our field of marketing. We know a lot, but we’re also conscious that there’s always more to learn. We do the learning for you, so you don’t have to, although we’re always happy to share our new findings.
We’re a fully remote and mainly paperless business, which means we’re able to limit our emissions and impact on the environment. We love supporting businesses that are also making a difference in their business communities, including B Corps and brands that champion social initiatives.
Sometimes things don’t go to plan, or we face unexpected challenges. In both good times and challenging times, you can rely on us to be an honest partner to your business. We’ll tell you what’s working and what isn’t, so you can be confident you’re approaching marketing in the right way for your business.
CEO & Founder
Catherine founded Freshbat in 2021 with a clear belief: marketing should be commercially intelligent, creatively sharp and free from noise. Today, she partners with ambitious small business founders to help them move beyond reputation-led growth and build marketing that’s structured for scalability. Freshbat works with businesses built on credibility and founder drive — but ready for something more sustainable. Built on reputation. Structured for scalability.
Brand Strategy & Marketing Communications Director
With 25 years in brand and marketing communications, Sarah brings a depth of expertise that very few can match — and she’s always the most enthusiastic person in the room. Her experience is serious, but she wears it lightly. She makes ambitious work feel possible — and genuinely enjoyable. And where Sarah really comes into her own is in the room with clients. She designs and leads workshops that unlock clarity, spark honest conversations and draw out the very best thinking from every person involved. Founders leave feeling focused. Teams leave feeling aligned. Everyone leaves with momentum. She combines strategic rigour with warmth, energy and a deeply human approach — which is exactly what great brands need to grow.
