Freshbat is a marketing consultancy for founders of premium services and lifestyle brands. We craft comprehensive marketing strategies so your marketing reflects the quality of the work you deliver.
Why we exist
It’s our belief that marketing, when done properly, is a craft. It rewards expertise, accumulated judgement, and a longer-term view that aligns to wider business goals. When it’s commoditised, the impact of marketing is diminished.
Most marketing is sold as a commodity. You’ll see people jump straight to channels, tactics, deliverables, and dashboards before they even know anything about your business, what you stand for, and what you’re trying to achieve.
Freshbat exists because founders of premium businesses deserve better than generic marketing advice built for generic businesses. The founders we work with have spent years getting the quality of their work right. Our job is to make sure their marketing strategy reflects that.
We work with a small number of clients at a time. Every engagement starts with one of our workshops, like Marketing Strategy in a Day, which is a single, focused session that produces a clear twelve-month direction. Everything that follows is built on that foundation.
The team
Catherine founded Freshbat in 2021 with a clear belief: marketing should be commercially intelligent, creatively sharp, and free from noise.
She is CIM-qualified with over fifteen years of senior marketing experience across B2B and premium consumer brands. She works with founders who have built something genuinely worth talking about — and who are ready for marketing that reflects it.
Every Freshbat client relationship runs through Catherine. She is the strategic lead on every engagement.
LinkedIn
Sarah brings twenty-five years of brand and marketing communications experience — and the rare ability to make ambitious work feel achievable.
She co-leads the Marketing Strategy in a Day with Catherine, designing and facilitating the workshop sessions that produce each client's strategic foundation. Founders leave with clarity. The work she draws out in a room is consistently where the best thinking comes from.
Her approach combines strategic rigour with warmth and directness. Exactly what good brand work requires.
LinkedInThe first step is a conversation. We’ll find out where you are, what you need, and whether we’re the right fit.
