Welcome
We are Freshbat — a team of honest, flexible, and fun marketers supporting growing B2B businesses. Our mission is to create and implement content marketing strategies that put great content in front of your target audience.
Everything we do stems from a strategic approach to marketing and embedding a marketing-first culture in organisations. This means helping small businesses move away from reactive, super stressful marketing and towards a more structured, embedded approach. The result? Less stress, more satisfaction, and significantly better outcomes!
At Freshbat, we specialise in creating marketing strategies that showcase the best of your brand. Our worry-free marketing systems ensure your business excels in:
We can honestly say we absolutely love what we do, and we’re excited to work with clients who feel the same way about their business. That’s why we’re always keen to support business leaders who share our FRESH values:
We always want to have fun when we work on projects – this is how we bring joy back to marketing for our clients.
We always want to have fun when we work on projects – this is how we bring joy back to marketing for our clients.
We wouldn’t be able to experience the success we have without our focus on building lasting relationships. We love to build relationships with our clients and, in turn, help them do the same with their clients.
Eagerness to learn is fundamental in our field of marketing. We know a lot, but we’re also conscious that there’s always more to learn. We do the learning for you, so you don’t have to, although we’re always happy to share our new findings.
We’re a fully remote and mainly paperless business, which means we’re able to limit our emissions and impact on the environment. We love supporting businesses that are also making a difference in their business communities, including B Corps and brands that champion social initiatives.
Sometimes things don’t go to plan, or we face unexpected challenges. In both good times and challenging times, you can rely on us to be an honest partner to your business. We’ll tell you what’s working and what isn’t, so you can be confident you’re approaching marketing in the right way for your business.
CEO & Founder
Catherine founded Freshbat in 2019 with a gut instinct for great marketing and no patience for fluff. What started as a one woman consultancy is now a sharp, ROI obsessed agency and while she’s stepped back from the day-to-day delivery, she’s still setting the pace, pushing the vision, and keeping our standards sky high.
Managing Director
Nick joined Freshbat as our fractional MD in July 2024, bringing experience from managing numerous other agencies and an unshakeable ability to stay calm in every scenario. He’s the voice of reason, the resident devil’s advocate, and the one gently pushing us to raise the bar, usually with a well-timed eyebrow raise.
Brand Strategy & Marketing Communications Director
With 25 years in brand and marketing comms, Sarah’s worked with more brands than you’ve had hot dinners, and somehow she’s still the most enthusiastic person in the room. She brings serious expertise wrapped in
the kind of energy that makes every project feel fun.
Performance Marketing Manager
Beth writes the kind of copy that makes people snort laugh and double take mid-scroll. As our Performance Marketing Manager, she knows how to turn a good message into a great result, and how to (politely) roast weak copy into retirement.
Project Manager
Zoe joined Freshbat at the start of the year bringing a fresh and flexible approach to project management. Since joining she keeps our projects moving like a well oiled machine, if the machine were Monday boards, project plans, polite nudges and sheer willpower. She’s calm, collected, and always two steps ahead.
Marketing Executive
Maira’s been with Freshbat since 2023 and keeps things running with quiet brilliance. She’s not one for the spotlight, but she’s the reason your emails and social posts hit the right tone, land on time, and stay true to your brand’s voice. She’s unflappable, understated, and absolutely essential.
Executive Assistant
Sophie is our Executive Assistant and the boss of Catherine's calendar, inbox, and the Queen of unpaid invoices. She manages diaries, organises events, keeps credit control in check, and does it all without breaking a sweat.
