A Bit About Us

Hi there!

Nice to meet you!

We’re Freshbat – a team of honest, flexible and fun marketers supporting growing service-based businesses to create and implement content marketing strategies that get great content in front of their target audience.

Everything we do stems from a strategic approach to marketing. This means helping small businesses to move away from reactive marketing that’s super stressful and towards a more structured and embedded approach to marketing that’s more enjoyable (so much less stress, so much more satisfaction and better results!)

We specialise in creating marketing strategies that showcase the best of your brand and when it comes to implementation, we support businesses in 3 core content areas that make up our Worry-Free Marketing System:

  • Social media management
  • Email marketing
  • Blogging

Meet The Team



Catherine founded Freshbat back in 2019, initially to support on ad hoc projects as a Marketing Consultant before going full-time in 2021. She previously worked as a Head of Marketing in a corporate role and has experience of creating marketing strategies to support business growth (but that are also realistic and achievable!).

3 things you might not know:

  • Catherine plays the French Horn and first picked up a brass instrument when she was only 8 years old
  • She is an avid traveller and so far has visited over 40 countries
  • Her favourite cocktail is a passionfruit martini

Connect with Catherine on LinkedIn


Marketing Account Manager
Ben graduated with a BA (Honours) in Business Management at The Open University. He is working at Freshbat as a Marketing Account Manager, supporting clients with marketing implementation, including social media management, email marketing and blogging. He loves learning new skills and being creative.
3 things you might not know:
  • Ben has two beagles named Millie and Luna
  • He has played guitar for over 10 years
  • He loves coffee

Connect with Ben on LinkedIn


Marketing Consultant & Project Manager
An energetic people person, Izzie thrives on bringing people together. After working in hospitality, events and marketing for the past 15 years, she utilises her for marketing and ability to manage complex projects to help our clients reach their full potential.
3 things you might not know:
  • Izzie is originally from Bath, went to university in Oxford, started her career in London & now she lives by the sea in Dorset
  • She has a black Labrador called Puddle with her husband Rich
  • She loves all sport, but particularly running, paddle-boarding and skiing. She supports Bath Rugby & Everton!


Brand Strategy & Marketing Communications Director

Sarah has 25 years of experience in brand and marketing communications and has worked with a plethora of brands and businesses.

She helps business owners uncover and articulate their brand positioning so they can level up their marketing, supercharge their growth, and have more impact.

3 things you might not know:

  • Sarah loves running, spinning & skiing
  • She’s an art history geek and keen gallery-goer
  • She’s passionate about health & nutrition, and if you happen to find yourself in her kitchen, she will test out her latest vegan dish on you!

Connect with Sarah on LinkedIn


Graphic Designer
Lucia is our dedicated, in-house graphic design wizz who takes care of all our clients’ graphic design needs. She graduated with a first class BA (Honours) in Graphic Design from Norwich University of the Arts.
3 things you might not know:
  • Lucia is named after Saint Lucia because her parents got married on the Island
  • Her two favourite things are chocolate and coffee
  • She lives by the sea in Essex

Connect with Lucia on LinkedIn


Marketing Assistant
Maira is currently undertaking a BA (Honours) in Business Management with The Open University. She is very interested in social media marketing and always looking to gain more knowledge.
3 things you might not know:
  • Maira is always open to trying new things
  • She has a massive sweet tooth
  • She enjoys watching sitcoms

Connect with Maira on LinkedIn


Virtual Assistant
Jenna is a Virtual Assistant who started supporting the team in October 2021. She is an admin ninja who looks after Freshbat’s emails, diary and day to day admin tasks.
Jenna is a mum to two young boys, which is why she started her journey as a Virtual Assistant. She has previously worked in office and customer service roles for 17 years, so admin is second nature to her!
3 things you might not know:
  • Jenna is a Yorkshire lass, living in Scotland with her military husband and 2 children
  • Her favourite drink is still Blue WKD, much to the amusement of her friends!
  • Her happy place is at the beach

Connect with Jenna on LinkedIn


We always want to have fun when we work on projects – this is how we bring the joy back to marketing for our clients.

Relationship Focused

We wouldn’t be able to experience the success we do without our focus on building relationships that last. We love to build relationships with our clients and in turn, help them do the same with their clients.

Eager To Learn

Eagerness to learn is fundamental in our field of marketing. We know a lot but we’re also conscious that there’s always more to learn. We do the learning for you, so you don’t have to if you don’t want to (although we’re always happy to share our new findings).

Socially Responsible

We’re a fully remote and mainly paperless business, which means we’re able to limit our emissions and impact on the environment. We love supporting businesses who are also making a difference to their business communities, including B Corps and brands that champion social initiatives.


Sometimes things don’t go to plan or we face unexpected challenges. In both good times and less good times, you can rely on us to be an honest partner to your business. We’ll tell you what’s working and what isn’t, so you can be confident you’re approaching marketing in the right way for your business.

Our FRESH Values

We can honestly say we absolutely love what we do and we’re excited to work with clients who feel the same way about their own business. That’s why we’re always keen to support business leaders who share in our FRESH values:

  • Fun
  • Relationship Focused
  • Eager To Learn
  • Socially Responsible
  • Honest