Freshbat is an outsourced marketing department for founders of premium services and lifestyle brands. We handle strategy, content, visibility and pipeline - so your marketing reflects what your business is actually worth.
Why we exist
Marketing, done properly, is a craft. It rewards expertise, accumulated judgement, and a long view. It cannot be commoditised without being diminished.
Most marketing is sold as a commodity. Channels, tactics, deliverables, dashboards — interchangeable inputs producing interchangeable outputs. We don’t see it that way.
Freshbat exists because founders of premium businesses deserve better than generic marketing advice built for generic businesses. The founders we work with have spent years getting the quality of their work right. Our job is to make sure their marketing reflects that.
We work with a small number of clients at a time. Every engagement starts with a Marketing Strategy in a Day – a single, focused session that produces a clear twelve-month direction. Everything that follows is built on that foundation.
The team
Catherine founded Freshbat in 2021 with a clear belief: marketing should be commercially intelligent, creatively sharp, and free from noise.
She is CIM-qualified with over fifteen years of senior marketing experience across B2B and premium consumer brands. She works with founders who have built something genuinely worth talking about — and who are ready for marketing that reflects it.
Every Freshbat client relationship runs through Catherine. She is the strategic lead on every engagement.
LinkedIn
Sarah brings twenty-five years of brand and marketing communications experience — and the rare ability to make ambitious work feel achievable.
She co-leads the Marketing Strategy in a Day with Catherine, designing and facilitating the workshop sessions that produce each client's strategic foundation. Founders leave with clarity. The work she draws out in a room is consistently where the best thinking comes from.
Her approach combines strategic rigour with warmth and directness. Exactly what good brand work requires.
LinkedInThe first step is a conversation. We’ll find out where you are, what you need, and whether we’re the right fit.
