A Bit About Us

Hi there!

Nice to meet you!

We’re Freshbat – a team of honest, flexible and fun marketers supporting growing service-based businesses to create and implement content marketing strategies that get great content in front of their target audience.

Everything we do stems from a strategic approach to marketing. This means helping small businesses to move away from reactive marketing that’s super stressful and towards a more structured and embedded approach to marketing that’s more enjoyable (so much less stress, so much more satisfaction and better results!)

We specialise in creating marketing strategies that showcase the best of your brand and when it comes to implementation, we support businesses in 3 core content areas that make up our Worry-Free Marketing System:

  • Social media management
  • Email marketing
  • Blogging

Meet The Team


Founder and Marketing Strategist

Catherine founded Freshbat back in 2019, initially to support on ad hoc projects as a Marketing Consultant before going full-time in 2021. She previously worked as a Head of Marketing in a corporate role and has experience of creating marketing strategies to support business growth (but that are also realistic and achievable!).

3 things you might not know:

  • Catherine plays the French Horn and first picked up a brass instrument when she was only 8 years old
  • She is an avid traveller and so far has visited over 40 countries
  • Her favourite cocktail is a passionfruit martini

Follow Catherine on LinkedIn


Marketing Executive
Ben recently graduated with a BA (Honours) in Business Management at The Open University. He is working at Freshbat as a Marketing Executive, supporting clients with marketing implementation, including social media management, email marketing and blogging. He loves learning new skills and being creative.
3 things you might not know:
  • Ben has two beagles named Millie and Luna
  • He has played guitar for over 10 years
  • He loves coffee

Follow Ben on LinkedIn


Virtual Assistant
Jenna is a Virtual Assistant who started supporting the team in October 2021. She is an admin ninja who looks after Freshbat’s emails, diary and day to day admin tasks.
Jenna is a mum to two young boys, which is why she started her journey as a Virtual Assistant. She has previously worked in office and customer service roles for 17 years, so admin is second nature to her!
3 things you might not know:
  • Jenna is a Yorkshire lass, living in Scotland with her military husband and 2 children
  • Her favourite drink is still Blue WKD, much to the amusement of her friends!
  • Her happy place is at the beach


We always want to have fun when we work on projects – this is how we bring the joy back to marketing for our clients.

Relationship Focused

We wouldn’t be able to experience the success we do without our focus on building relationships that last. We love to build relationships with our clients and in turn, help them do the same with their clients.

Eager To Learn

Eagerness to learn is fundamental in our field of marketing. We know a lot but we’re also conscious that there’s always more to learn. We do the learning for you, so you don’t have to if you don’t want to (although we’re always happy to share our new findings).

Socially Responsible

We’re a fully remote and mainly paperless business, which means we’re able to limit our emissions and impact on the environment. We love supporting businesses who are also making a difference to their business communities, including B Corps and brands that champion social initiatives.


Sometimes things don’t go to plan or we face unexpected challenges. In both good times and less good times, you can rely on us to be an honest partner to your business. We’ll tell you what’s working and what isn’t, so you can be confident you’re approaching marketing in the right way for your business.

Our FRESH Values

We can honestly say we absolutely love what we do and we’re excited to work with clients who feel the same way about their own business. That’s why we’re always keen to support business leaders who share in our FRESH values:

  • Fun
  • Relationship Focused
  • Eager To Learn
  • Socially Responsible
  • Honest