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How To Craft An Ideal Client Persona – B2B

Marketing mindset, Marketing plan, Marketing strategyBy Ben Stubbs12th January 2023

If you’re a founder or small business owner of a business offering B2B services, crafting an ideal client persona is an essential step when creating your marketing strategy. It’s one of the cornerstones to optimising your services and to ensure that you’re targeting the right audience. Having an ideal client persona will help you hone…

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