In the fast-paced world of business, one critical question every company must ask is: “Should we be investing in marketing?” As marketers we understand that this decision can be challenging, especially for those startups and small businesses. But we are here to tell you that investing in marketing is crucial for your brand’s long-term success. …
The integration of business strategies is essential for success, especially in today’s competitive business environment. So, what is the relationship between your marketing strategy and business plan? The marketing strategy is essentially the glue that connects everything together and makes sure the right activity is taking place, having a good relationship between marketing strategies and overall…
Your marketing team is the lifeblood of any business, responsible for driving awareness, generating leads, and ultimately contributing to revenue growth. However, many organisations struggle with their marketing teams not operating at their full potential. Understanding the root causes of this inefficiency is crucial to addressing the issues and improving overall performance. That’s why in…
What’s the difference between a marketing strategy and a marketing plan? If you think they’re the same, you’re not alone. Many businesses struggle with this distinction, which can lead to misaligned efforts and missed opportunities. Understanding the difference is crucial for any business aiming to achieve their marketing goals effectively. Let’s clear up the confusion. …
In today’s fast-paced and competitive business environment, the success of a business often hinges on its marketing strategy. A well-crafted marketing strategy not only drives sales but also builds brand recognition and loyalty. A solid marketing strategy is indispensable for any business, let’s delve into why that is… Defining a Marketing Strategy A marketing strategy…
In the bustling world of business, standing out from the crowd is paramount. At Freshbat, we understand that a well-crafted marketing strategy is the cornerstone of any successful business. But what are the tangible outcomes of implementing an effective marketing strategy? In this blog, we delve into the key benefits and results you can expect,…
In today’s competitive marketplace, maintaining a strong brand presence is essential for business success. But how do you know when it’s the right time to elevate your the profile of your brand? Keep reading for the signs that it might be time to give your brand a boost… 1. Stagnant growth One of the most…
If you have already got a marketing team in place, you may wonder whether a marketing agency would benefit you. The short answer is yes! A marketing agency can provide significant value even if you already have an established marketing team. Keep reading to see the top 5 ways a marketing agency can assist your…
In the complex and competitive landscape of modern business, a well- crafted marketing strategy is crucial for success. It serves as the roadmap that guides your efforts, ensuring that your resources are effectively utilised to reach your target audience and achieve your business goals. But what exactly is a marketing strategy, and why is it…
What is the benefit of somebody from the outside looking in at our business and providing external perspectives? In the dynamic and competitive world of business, staying ahead often requires more than just internal innovation and hard work. Sometimes the most significant breakthroughs come from a fresh set of eyes. Having someone from the outside…