We began by working with the Accuracy Matters team to create a bespoke marketing strategy focused around consistency and growth. We also supported them with strategic marketing decisions, such as which email marketing provider to go with and how to approach choosing a CRM system. The strategy included implementing a regular content calendar, posting to their LinkedIn company page, Instagram and Facebook accounts multiple times per week. While we were focused on attracting their ideal clients, we also used more entertaining content types to differentiate them from their competitors and bring the Accuracy Matters brand personality to life. For example, we regularly shared word origins and hangman-style posts to celebrate key social media holidays and encourage community engagement. In addition to managing their social media, we supported them to optimise their blogs for SEO, including managing a blogging schedule that included guest blogs from key industry partners to maximise reach and introduce their content to new audiences. They also had various lists of contacts that they wanted to reach out to via email, but hadn’t been able to do so due to lack of capacity in the team. We were able to quickly get a regular newsletter up and running within two months of working together.