Downside Fisher Youth Club

CASE STUDY: Downside Fisher Youth Club

Dates: September 2023 -

April 2024

Increased audience size by 81% and achieved a total reach of 63,814. A LinkedIn post garnered 3,130 impressions which was seen by Ofcom who as a result approached our client for a filming opportunity

The client

Downside Fisher Youth Club is a youth club based in London focused on supporting and empowering young children in the local community. They provide many activities for young people to take part in and support them with their personal development. Their partners consist of many different organisations such as British Canoeing and The National Lottery Fund who work with them to provide opportunities to their members.

The challenge

The team at Downside Fisher wanted to increase visibility of their club and the amount of inbound enquiries. The posts across the social media channels were sporadic with no real structure/plan in place. The strategy included introducing a monthly content plan for them consisting of a range of content pillars to ensure differentiation in content. We set up a TikTok account as we noticed a huge opportunity for Downside Fisher on this platform. They had an existing LinkedIn page but were unable to get access to it, so we set up a brand-new page for them.

What the client wanted

Increased visibility for the club to attract more inbound inquiries.

A structured and consistent social media content plan.

Set up and growth of a TikTok account to reach a younger audience.

Creation of a new LinkedIn page to connect with professionals and potential partners.

Authentic and personalized content featuring club members and staff.

Engagement with other social good organizations on LinkedIn.

Effective use of user-generated content to broaden reach.

The solution

We began by creating a bespoke marketing strategy for Downside Fisher. We focused on a plan to increase visibility for Downside Fisher and therefore increase inbound enquiries. Our approach was to present a more authentic side to the club by focusing content on the club’s members and team rather than strictly about their offerings. To implement this, we encouraged the team to create videos and to include club members and staff more actively, ensuring the content was personalised and engaging. We leveraged TikTok by using videos provided by the team to reach a different, younger audience, effectively utilising user-generated content to broaden our reach. Additionally, we used LinkedIn to focus on connecting with other social good organisations and enhancing visibility among professionals and businesses that could potentially support Downside Fisher through volunteering or partnerships.

The bits we're most proud of

Ofcom reaching out to film at Downside Fisher for their Internet Safety Day due to a meet the team post that reached their team on LinkedIn. The same post also garnered a total of 116 engagements and 3,130 impressions.

A nearly doubled audience size from September.

39,893 total video views on TikTok.

The overall results

Reach of 63,814 across the whole time we worked with them (Sep 23 – Apr 24)

Overall audience size has increased by 81% from when we started working with them (332 in Sep 23, 602 in Apr 24).

Set up a new TikTok account which has 933 likes in total and 71 followers organically.