We began by creating a bespoke marketing strategy for Downside Fisher. We focused on a plan to increase visibility for Downside Fisher and therefore increase inbound enquiries. Our approach was to present a more authentic side to the club by focusing content on the club’s members and team rather than strictly about their offerings. To implement this, we encouraged the team to create videos and to include club members and staff more actively, ensuring the content was personalised and engaging. We leveraged TikTok by using videos provided by the team to reach a different, younger audience, effectively utilising user-generated content to broaden our reach. Additionally, we used LinkedIn to focus on connecting with other social good organisations and enhancing visibility among professionals and businesses that could potentially support Downside Fisher through volunteering or partnerships.