Generating leads can be a frustrating task for many business owners, but once someone becomes a lead, they sometimes go quiet. The unfortunate truth is, a whopping 96% of website visitors aren’t ready to buy on their first visit. But that doesn’t mean they won’t be ready to make the purchase in the future! That’s…
One big business challenge is that marketing and sales are often treated as completely separate business functions. When in fact, they need to be closely aligned and work together to have the best impact on the business as a whole.
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