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5 tips for engaging with leads in the background 

5 tips for engaging with leads in the background 

Sales and marketingBy Ben Stubbs10th June 2024

Generating leads can be a frustrating task for many business owners, but once someone becomes a lead, they sometimes go quiet. The unfortunate truth is, a whopping 96% of website visitors aren’t ready to buy on their first visit. But that doesn’t mean they won’t be ready to make the purchase in the future! That’s…

Three ways to bridge the gap between marketing and sales

Marketing, Marketing strategy, Sales and marketingBy Catherine Storey18th October 2021

One big business challenge is that marketing and sales are often treated as completely separate business functions. When in fact, they need to be closely aligned and work together to have the best impact on the business as a whole.

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