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Employer Branding

Become the employer of choice in your industry by taking control of your employer branding strategy

What is employer branding?

Employer branding (sometimes also known as recruitment marketing) is all about making your brand appeal to prospective employees.

Marketing isn’t just about getting new clients… after all, the people who work for you make your business what it is.

Employer branding is much more than telling candidates an arbitrary list of benefits. It’s about making sure they understand your values and what drives your business forward, so both you and your prospective employees can understand if you’re going to be a good fit.

Actively managing your employer brand results in lower recruitment costs because:

  • Candidates are able to self-select more effectively before even applying, reducing the number of unsuitable candidates
  • Candidates are quickly able to establish if they want to work for your company or not
  • You’ll be able to quickly understand if a candidate is suitable for your company during the hiring process
  • If you use recruiters, they’ll be able to find the right candidates much quicker
  • Or, you might be able to reduce your reliance on recruiters (or get rid of them altogether!) because you have such a clear employer value proposition
  • You’ll improve staff retention by hiring the right fit candidates who are aligned with your company, rather than churning through bad-fit employees
  • You’ll be able to engage with candidates in a way that resonates with them by emphasising what’s in it for them and their career, rather than always talking about what the company does
  • Each touchpoint on the recruitment journey will be optimised for the candidate experience and to help them understand the benefits of working for your company. You’ll be communicating with them clearly at all stages; before they apply, during the application process and after interview through to onboarding

And whether you choose to actively manage your employer brand or let it develop on its own… you always have one. So it makes sense to give it some direction.

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Our approach to employer branding:

Employer value proposition

Define how you want to be perceived as an employer so you can attract and retain top talent. Stand out against your competitors with a well-crafted EVP that articulates the benefits of working for your company to all your employees.

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Employer branding strategy

Make sure that your employer value proposition comes across clearly to any prospective candidates considering applying to roles in your business, as well as being clearly articulated for your existing employees. Helping you maximise employee engagement all the way from recruitment to retention.

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Social media recruitment

Leverage your social media channels to appeal to prospective candidates. Connect directly with your future employees to showcase the best of your company and help them understand why they should want to be part of your organisation.

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Employer branding in a day

Ready to kick-start your employer branding journey?

Join our team of employer branding experts for one day to boost your recruitment and retention efforts. We’ll spend a full day together to uncover your Employer Value Proposition (EVP) and work out your employer branding strategy, from social media recruitment to employee engagement.

Hiring never felt so easy!

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