We’re keeping up with marketing updates so you don’t have to (because let’s be honest, you’d rather not trawl through SEO jargon and corporate buzzwords). We’ve rounded up the latest need-to-knows and translated them into human-speak, with a splash of Freshbat flair… obviously. Whether you’re running ads, sorting your URLs, or building a B2B brand that actually sticks, here’s what’s worth knowing this week.
SEO
Google’s just tidied up its advice on how your website links (a.k.a. URLs) should be set up, and while the rules haven’t changed, they’ve made them a lot easier to understand.
Think of it like getting a clearer recipe for your nan’s famous Sunday roast: same ingredients, but now with actual measurements and no guesswork. They’ve added good and bad examples, so you can see what Google loves (simple, clear links with real words) and what it avoids (gobbledygook full of random numbers and symbols). It’s about making your site easier to find and navigate, for both Google and humans.
They’ve also thrown in some friendly warnings about things that can mess with how well your site gets seen. Like having pages that go on forever, or using filters and session IDs that clutter up your links. Google says keep it clean, avoid link spaghetti, and use the right tools to stop them getting overwhelmed. Basically: if your website was a wardrobe, this update is Google showing you how to organise it so they can actually find your favourite jumper without digging through ten years of tat.
Meta
Meta has rolled out handy new AI tools that help brands make ads faster and smarter, especially on Facebook and Instagram . Small businesses can now turn a few ordinary pics into slick multi-scene videos, complete with music, text and your branding, all without hiring a production team .
And it doesn’t stop there, Meta’s also added built‑in tools for branding consistency (logos, fonts, languages), AI-powered chat features in ads, and options to pull out video highlights and stick interactive elements into Stories and Reels .
PPC
Google Ads has recently stopped automatically including the Display Network with Search campaigns. That means if you’re running a Search campaign, you’re no longer unexpectedly opting into the Display Network too, giving you smarter control over where your ads actually appear.
Why’s that a good thing?
Well, Search campaigns are all about catching folks actively looking for something, while the Display Network shows ads across websites, apps, and videos. Previously, Google would sneak your ads onto Display without asking, which could drain your budget on users who weren’t necessarily searching for what you offer. Now, you pick exactly where your ads go, no surprises, no wasted spend. Nice one, Google!
LinkedIn
LinkedIn’s latest survey on B2B branding shows that trust is the real MVP, 93.7% of marketers reckon it’s the most important factor in making your brand. Basically, if people don’t feel like they can count on you, your brand’s pretty much just… noise. So, the call’s simple: be reliable, clear and honest. Forget hype, you need to be the brand people think, “Yep, I can do business with them.”
To build that trust? Share real stories, case studies, testimonials, even behind‑the‑scenes stuff. Keep your branding consistent and human across platforms, and use language that actually connects (no corporate gobbledygook). Invest in thought‑leadership, blogs, videos or podcasts that show you’re an expert who cares. Treat your brand like a living, breathing thing, not a logo slapped on everything. Mensen will buy from brands they believe in, and that’s where B2B really starts to feel B2C… in the best way.
Reddit has launched two clever ad tools: Reddit Insights, which gives marketers a live peek into what topics and trends are buzzing on the platform, and Conversation Summary Add‑ons, which lets you feature real, positive user comments right under your ads .
So why does this matters for B2B? Because seeing what actual users say gives your ads credibility and helps tailor your message. With Conversation Summary, people get a mini‑testimonial carousel to show off community love. And Reddit Insights helps you test ideas, track sentiment, and nail the timing, all before you launch a full campaign . It’s smarter, more honest, and built for brands that want to speak with, not at, their audience.
