It’s time for a Marketing MOT, a full-throttle audit of your brand, your channels, and everything in between. Whether you’re cruising or coughing along, this annual check up will show you what’s working, what’s wheezing, and what desperately needs a trip to the scrap yard.
This isn’t your average audit, where someone spends 40 minutes on your site then throws a PDF full of jargon at you and disappears into the mist. We’re here to dig in, unpick the tangled bits, and call out the stuff that’s making your prospects scroll past, or hit the back button. Our Marketing MOT is a full-spectrum check-up for B2B brands who want to do better, but need a fresh pair of eyes to spot what’s working… and what’s not.
It’s part strategy, part therapy, part roast. In a good way.
We don’t do skimming. We don’t do surface-level. We get stuck in.
Here’s the journey:
Brand.
We get to know the soul of your business. The stuff that makes you different, memorable, and marketable. Does your messaging sound like you, a committee, or even worse, ChatGPT?
Is it consistent across your channels?
Does it actually mean anything?
We’ll gently but firmly challenge anything that feels vague, tired, or suspiciously like it came from a “brand values” generator in 2013.
Content & thought leadership
You’ve got the knowledge, but are you sharing it in ways that build trust, spark curiosity, and get shared around like juicy gossip?
We’ll look at your blogs, downloads, webinars, and whatever else you’re doing to show off your knowledge, and how it could be working harder.
Social Media
We review your social presence with our “lovingly blunt” hat on.
Is your LinkedIn more barren than your 2008 MySpace profile? Does your content actually speak to the people you want to reach, or just tick a box?
It’s not about being everywhere, it’s about being somewhere worthwhile, saying something useful.
Funnel and Lead Gen
We’re following the money by tracing your customer journey, from awareness to action.
Are you capturing interest? Nurturing it? Converting it?
Where are people falling out of the funnel and why?
Is it a leaky bucket…. or is there even a bucket at all?
Email and CRM
We know, it’s not the sexiest part of the marketing mix. But it really, really matters. Are you showing up in inboxes with relevance and charm, or just turning into that brand people keep meaning to unsubscribe from but don’t quite get round to?
We’ll look at your nurture flows, automations, segmentation, and how you’re actually using that CRM you’re probably paying a small fortune for.
Visibility
We’ll peek behind the curtain at your search engine presence.
Are you showing up in the right places?
Are you targeting the right terms?
Or is your SEO strategy basically “keywords and fingers crossed”?
We’ll let you know where you’re missing easy wins, and where you’re shouting into a crowded room.
Website
We’re not developers, but we are expert scroll detectives. We’ll walk through your site the way a potential customer would, asking all the awkward questions they’re too polite to say out loud.
Does it make sense? Is the journey smooth? Do the calls to action… call anyone to action?
Mobile? Speed? Navigation? Yep, we’ll go there too.
And finally, the unsexiest one of all: Data
Are you actually tracking the things that matter, or just staring at Google Analytics with mild dread?
We’ll help you figure out whether your reports are helping you make better decisions, or just collecting digital dust.
You’ll feel clear. Confident. And smug.
This isn’t for everyone though.
If you want a yes man, a jargon-filled document, or an ego boost, we’re probably not your people.
But if you want marketing insight that actually supports your business goals, and someone to give it to you straight, we’re ready when you are.
Usually 2 weeks from start to finish. We like to be thorough but not drag it out.
A little. You’ll need to fill in our pre-MOT form and share a few logins or links. After that, we do the heavy lifting.
Yes, we can help you action the points we’ve found in the marketing MOT – if you want us to. If not, the report is standalone and fully actionable.
We do, but it’s not included in the marketing MOT just yet!
If you’re running paid search or social, give us a shout and we can talk about how we can dig into performance and offer some recommendations.
