PHASE 1 – THE FOUNDATION
One day. Real clarity. Marketing momentum.
Spend one day with us and by 5pm you’ll know exactly what your marketing should be doing – and what you can stop worrying about.
For founders who’ve grown to £1m+ on word of mouth and a strong reputation. You know that sticking to this approach alone won’t get you to the next stage. You know you need to get to grips with proper marketing. You’re not quite sure where to start.
From founders who've completed Marketing Strategy in a Day
From no clear plan to knowing exactly what to do next
UK B2B founders we've worked with on marketing strategy
You’ve built the business on relationships: your main source of business is repeat clients and the network you’ve earned over years of doing good work. This got you past £1m. It might have got you past £2m. But it won’t get you to £5m, and you know it.
The pipeline is unpredictable. You can feel a ceiling. You know you need proper marketing now – not just someone tinkering with LinkedIn, but a real strategy and plan that connects what marketing does to where the business is going.
And honestly, you don’t know where to start. You’ve thought about hiring a marketing manager. You’ve looked at agencies. You’ve probably had three free strategy calls in the last six months that gave you nothing useful. None of it has felt right because none of it answers the question that really matters: what should you actually be doing?
That’s what Marketing Strategy in a Day exists to answer.
BY 5PM
Who you’re for, who you’re not for, and how to talk about what you do in a way that engages your ideal audience. Built with you in the room. Yours to start using immediately.
WITHIN TEN WORKING DAYS
Where your marketing is now, including analysis of what’s working and what isn’t. Your priorities, ranked by what will make the biggest commercial difference. Specific enough that you, your team, or your next marketing partner can act on it on day one.
AFTER THE DAY
We’ll walk through the plan together on a follow-up call and share our honest recommendation of what should happen next, whether that’s something you do yourself, hand to your team, or continue with us.
Marketing for a £1m+ B2B business comes down to four things. They need to work together; not as four separate channels, but as one connected system. We call this the Freshbat Growth System, and it’s how we look at every marketing question for every client.
The marketing strategy workshop day works through each area in turn: Where you are, where you want to be, and what it’s going to take to get there.
Here’s what that looks like in practice:
01
Your messaging is clear. Your website does what it should. Your CRM and email infrastructure actually work. The basics are solid, so everything else has something to build on.
02
The right people know who you are and what you do. You show up wherever they look – from organic search, to their social feeds, in their inbox, and increasingly in the AI tools they ask. Your reputation works hard for you even when you’re not in the room.
03
Conversations with new prospects happen consistently. You’ve moved away from random spikes in interest and you’re in control of your pipeline flow. Leads come in, get nurtured properly, and turn into the right kind of clients. The marketing work that facilitates this is happening reliably every week.
04
You know what’s actually working and what isn’t performing so well. The reports tell you something useful that ties back to your commercial objectives. You can see which marketing activities are influencing your pipeline and which aren’t, and adjust accordingly. This is real, data-driven decision-making at its finest.
We come to you at your office, your boardroom, or somewhere else convenient, as agreed in our discovery call. The day runs roughly 9am to 5pm with a proper lunch in the middle (because no-one wants to strategise marketing on an empty stomach!).
Catherine Storey, Founder & Marketing Director, leads the commercial side. Sarah Harrison, Brand & Communications Director, leads the positioning work. Both of them are in the room with you for the whole day.
Lindley Gooden, Founder of Greenscreen London talking about Marketing Strategy in a Day, immediately after his session with us.
Marketing Strategy in a Day is delivered by Catherine and Sarah together. The two of them bring different specialisms to the room – and the day works so effectively because of that combination.
FOUNDER & MARKETING DIRECTOR
Catherine founded Freshbat in 2021 after a decade running marketing for high-growth UK B2B businesses. CIM-qualified Fractional Marketing Director with 60+ strategy engagements behind her. On the day, Catherine leads the commercial conversation focused on the four areas of the Freshbat Growth System, the priority decisions, the clear next step.
On the day: leads the commercial assessment and the four areas conversation.
BRAND & COMMUNICATIONS DIRECTOR
Sarah is Freshbat’s positioning and brand specialist: Or in other words, the person who works out how a business talks about itself in a way that lands with the right audience. Her work spans messaging architecture, positioning frameworks, and the brand decisions that make everything downstream work harder. On the day, Sarah leads the positioning session in the morning.
On the day: leads the positioning work and the morning session.
The marketing workshop day is the main event. But it’s not the whole picture.
Before we get together in person, you complete a short questionnaire and Catherine works through any current marketing activity: Your website, email marketing, advertising, your CRM, your LinkedIn, your AI footprint, whatever’s there. There’s a short call a week before with Catherine and Sarah to confirm what we’ll cover and what you should bring.
After the day, Catherine and Sarah produce the written plan over the following 1–2 weeks. Then we’ll have a follow-up call to walk through it together, answer questions, and agree what happens next.
From saying ‘yes’ to having a clear marketing roadmap in your hands: About four to five weeks. Most of the work is taken care of for you behind the scenes. That’s why the day itself gives you so much value in its own right, and why the recommendations that come out of it are fully aligned to your goals and priorities.
INVESTMENT
Paid in two instalments – 50% on signing, 50% on delivery of the written plan.
