As you may already know, social media has become an essential part of many small business’ marketing strategy. With around 4.76 billion people around the world now using social media , it’s certainly not something that should be overlooked. However, the social media space is becoming more and more saturated with businesses marketing their product or service. Therefore, it’s not enough anymore to just create a social media account and post random content. So, how can you cut through the noise? To truly stand out and engage your audience, it’s essential to create personalised social media marketing content. In this post, we’re exploring the importance of personalised content and how to create it effectively.
Understanding Personalised Social Media Marketing Content
Personalised social media marketing content is tailored to a specific audience or individual, taking into account their preferences, interests, and behaviours. For example, if you know most of you target audience own a dog, you can then create content which appeals to dog owners! By creating personalised content, you can build a stronger relationship with your audience, increase engagement and build brand awareness.
The Benefits of Personalised Content
Personalised social media marketing content has numerous benefits. Firstly, it helps you to stand out from the crowd as it helps to differentiate your content. Secondly, it can increase engagement and reach, as your target audience are more likely to engage with content that is relevant to their interests. Thirdly, it can help build customer loyalty and brand awareness. Finally, it can help with your sales as personalised content can help promote specific products or services to individuals who are more likely to purchase them.
How to Create Personalised Social Media Content
When it comes to personalised marketing content, understanding your target audience is key. This is where marketing research comes in. You can conduct market research and analyse your audience’s demographics, interests, and behaviours. This doesn’t have to be a complex process; it could be as simple as using social media analytics tools or through online polls. These are both great ways to get the information you need to begin personalising your content. Once you have a good understanding of your audience, you can create content that speaks to them.
Best Practices for Personalised Social Media Content
When creating personalised social media marketing content, there are a few best practices to keep in mind. Firstly, make sure your content is relevant to your audience’s interests and preferences. Secondly, use a conversational tone to engage with your audience and build a relationship. Try not to make your captions too corporate, after all it’s called ‘social’ media! Thirdly, one of the most important points to remember is to track your results. Be sure to give your content the time to work. Try not to change things immediately if a post didn’t perform as well as you’d hoped. You can then start to build up a picture of what’s working and what’s not and adjust your content strategy accordingly.
Overall, when used correctly, personalised social media marketing content is a great way to stand out from your competitors. If you’re not already personalising your content, we’d recommend using these tips to get started right away!
About us
We’re Freshbat – a strategic communications agency providing integrated marketing services to business leaders who embrace change and value marketing in a proactive and trustworthy environment.
Our goal is to give you more headspace, help you to make stuff happen and build better relationships by taking a fresh approach to marketing. We know you’re the kind of person who wants to be considered an inspiring and empowering leader for your business.
In order to be that way, you need to be in control of your marketing. The problem is you feel your marketing isn’t good enough, which in turn makes you feel confused and frustrated that you don’t have the resources, creativity or expertise to solve the issue.
We believe it’s just plain wrong that business leaders are tasked with keeping up with the rapidly changing marketing landscape on their own. That’s why we provide integrated marketing solutions through our worry-free marketing process.
Here’s how it works: we have an initial call to find out the things holding you back, we then create a bespoke strategy to reach your ideal clients and finally we implement your marketing plan for you so you can worry less and achieve more. We create tailored and integrated marketing solutions that bring order, strategy and results while having fun in the process (yes, it’s possible!).
Our core services include: Content marketing strategy Social media management Email marketing Blogging and web content
Contact us to see how we can help you take a fresh approach to marketing. Email hello@freshbat.com to book your discovery call
