Clients often ask us if we ever run out of content ideas for social media, blogs and emails. And the honest answer is… no! We have lots of strategies and tips for how to continuously think of fresh content to keep your audience engaged. In this post, we’re sharing our top 3 strategies so you won’t have to ask ‘What should I write about?’ again!
1. Write a list of 100 FAQs
Sometimes this is easier said than done, but we promise it is a worthwhile exercise. We’re always able to come up with a list of 100 frequently asked questions and topics with our clients.
Once you have this, it’s very easy to create content without having to think of something brand new every single time. Half of the content creation battle is thinking of what to talk about!
Think of any questions you get on a regular basis about the work you do. It could be from existing clients, prospective clients and even partners you work with.
2. Repurpose content
Start with a longer-form piece of content, like a blog post or YouTube video, then break it out into shorter-form content like social media posts or emails. This is a technique we use with all our clients to help them stay on top of their content schedules.
Plus, it has the added bonus of keeping your content in line and consistent. Sometimes people also ask us if their audience is going to get bored of consuming the same content from them. But as long as it’s not 100% copy and paste, each time reiterates your message and keeps you consistent. So eventually, you become known as the expert in your space.
This is such a neat approach to content marketing!
3. Share behind-the-scenes content
Don’t be afraid to spice things up by sharing behind-the-scenes content. It’s a great way to give your audience an insight into your life and it makes it easier for them to connect with you. It’s also great for when you’re thinking ‘What should I write about?’ as it often doesn’t take too much effort.
Remember the saying, people buy from people? Well, it’s so true. So share your story, talk about something interesting that happened to you, an insightful conversation you had with a client, or even an event you recently attended. People are interested in what you get up to and how you work! Especially when they’re considering buying from you.
We’re Freshbat – a strategic communications agency providing integrated marketing services to business leaders who embrace change and value marketing in a proactive and trustworthy environment.
Our goal is to give you more headspace, help you to make stuff happen and build better relationships by taking a fresh approach to marketing. We know you’re the kind of person who wants to be considered an inspiring and empowering leader for your business.
In order to be that way, you need to be in control of your marketing. The problem is you feel your marketing isn’t good enough, which in turn makes you feel confused and frustrated that you don’t have the resources, creativity or expertise to solve the issue.
We believe it’s just plain wrong that business leaders are tasked with keeping up with the rapidly changing marketing landscape on their own. That’s why we provide integrated marketing solutions through our worry-free marketing process.
Here’s how it works: we have an initial call to find out the things holding you back, we then create a bespoke strategy to reach your ideal clients and finally we implement your marketing plan for you so you can worry less and achieve more. We create tailored and integrated marketing solutions that bring order, strategy and results while having fun in the process (yes, it’s possible!).
Our core services include: 📈 Content marketing strategy 📱 Social media management 📧 Email marketing 👩💻 Blogging and web content
Contact us to see how we can help you take a fresh approach to marketing. Email email@example.com to book your discovery call 📧