Marketing strategy 101: Key messages and channels
Your marketing strategy wouldn’t be complete without a section dedicated to your key messages. Key messages are not only what you want to say to your customer, but also how you’re going to say it.
Marketing strategy 101: Value proposition
Think a value proposition sounds scary? Don’t worry, it’s not! Chances are you already know what this is anyway because it’s just a fancy term for what product or service you offer and what problem does it solve for your customers.
Marketing strategy 101: Customer personas
One of my favourite ways to understand customers is by developing out customer personas, also sometimes called avatars. I’d usually recommend starting with three core personas to begin with. A customer persona is a fantastic tool for really starting to think like your customer.
