Since digital marketing has exploded for businesses everywhere, it seems like everyone has become obsessed with data and tracking metrics. Now, don’t get me wrong, I love looking at the data and interpreting it to find trends and make sure everything’s on track to meet marketing objectives. But maybe it’s time to refocus on the customer.
One big business challenge is that marketing and sales are often treated as completely separate business functions. When in fact, they need to be closely aligned and work together to have the best impact on the business as a whole.
Let’s not beat around the bush – sales feels really icky for a lot of us. As business owners, of course we have to make sales to keep our businesses running, but it still feels gross when something is so overtly sales-y. We all went into business to help people, right? So sometimes, asking for…
A lot of the business owners I support struggle more with taking a strategic approach to marketing than thinking about the fine details of marketing. But I often also get questions about how to implement a marketing plan. ere are three things to consider if you’re struggling to follow and implement your marketing plan.