Throughout the summer, it’s normal to notice a dip in your social media engagement. With people being away on holiday, they tend to spend less time online and therefore less time looking at your posts. However, don’t be demotivated by this! In this post, we’re sharing some tips you can follow that have helped us to boost engagement on our summer marketing.
Plan ahead with your summer marketing
Plan your content beforehand using scheduling tools such as Loomly. We know how busy things can get and marketing is often the first thing that is forgotten about, especially during periods like the summer holidays. However, in marketing consistency is key. By planning ahead, you ensure your content is continually showing up, building brand awareness and boosting engagement. You can then spend time on the other parts of your business knowing your posts are going out.
Know your audience
What content would your audience consider interesting? It’s important to always consider the purpose of your content. When you’re creating your posts, have your target audience in the back of your mind and put yourself in their shoes. Would they be engaged by the post? By doing so, you can make your posts more targeted, which can help to boost your engagement.
Get on theme
Use summer related themes and visuals in your content to keep your audience engaged. It’s good to add some fun into your posts, especially in summer! During this time people often want to relax and they tend to steer away from posts that look too formal/bland. Additionally, they may not have enough time to read a long post! So, we suggest keeping visuals fun and attractive and ensuring the copy is short and to the point.
Engage in social media holidays
Keep track of the social media holidays across the months as many could be relevant for your content. For example, if you know the majority of your target audience has a dog, August 26th is World Dog Day! Why not create a fun post and ask your audience what dog they have? This will help encourage conversations on your posts which will build relationships. It’s also a great way to make your posts more targeted, as due to your marketing research you know your target audience will engage in a post like this. This will help to boost the engagement on your summer marketing. Be sure to check out our post on social media holidays in 2023 for some more ideas!
Make sure your summer marketing content is mobile phone friendly
This usually is the case with most posts, but make sure your content is accessible on the go. By ensuring that your content is optimised for mobile, you make it easier for users to interact with your posts. Social media platforms’ algorithms also prioritise mobile-friendly content which means your posts are likely to get more impressions. By making your posts easier to interact with, you can help to boost the engagement on your summer marketing. So, be sure to keep your posts visually attractive and short to get your point across without overwhelming the reader.
Just because engagement tends to be lower, doesn’t mean you can’t optimise your posts for the best results. Be sure to use these tips when planning your summer marketing and don’t worry if you’ve already planned ahead, you could simply revisit the posts and implement small changes that can make a huge difference! Click here to find our social media pages where we post regular tips to support you.
We’re Freshbat – a strategic communications agency providing integrated marketing services to business leaders who embrace change and value marketing in a proactive and trustworthy environment.
Our goal is to give you more headspace, help you to make stuff happen and build better relationships by taking a fresh approach to marketing. We know you’re the kind of person who wants to be considered an inspiring and empowering leader for your business.
In order to be that way, you need to be in control of your marketing. The problem is you feel your marketing isn’t good enough, which in turn makes you feel confused and frustrated that you don’t have the resources, creativity or expertise to solve the issue.
We believe it’s just plain wrong that business leaders are tasked with keeping up with the rapidly changing marketing landscape on their own. That’s why we provide integrated marketing solutions through our worry-free marketing process.
Here’s how it works: we have an initial call to find out the things holding you back, we then create a bespoke strategy to reach your ideal clients and finally we implement your marketing plan for you so you can worry less and achieve more. We create tailored and integrated marketing solutions that bring order, strategy and results while having fun in the process (yes, it’s possible!).
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