You may have your company’s branding and social media perfected, but have you ever considered your personal branding? You may think that this isn’t important, but there are many business-related benefits from building your personal brand. That’s why in this post, we’re exploring three of the main advantages of building your personal brand and sharing how you can get started.
Build trust with potential clients
Building a personal brand allows potential clients to familiarise themselves with you as the founder of the business. The opinions they build from your content and the way you convey yourself can reflect on how they see your business. As a result, customers can develop a trustworthy impression of you and are therefore more likely to purchase from your business. After all, people buy from people!
Create valuable connections
Building a personal brand on social media platforms can put you in touch with people across the world – those in the same field of work as you and even those who are not. Connecting with these people and building relationships can introduce new opportunities such as gaining new clients, creating long-term partnerships or even scouting out team members that could potentially be a good addition to your organisation.
Differentiate yourself from competitors
With the size of social media in the modern world, many consumers tend to research businesses before they make a purchase, especially if it is a big purchase or they’re looking to pay for a continuous service. Your personal branding can allow consumers to familiarise themselves with you and what you stand for, which can create a more favourable stance towards your business. This can then turn into brand loyalty. By building your personal brand, you can help your business to stand out from the crowd by showing your personal side and giving more background to your business.
How can you build a strong personal brand?
(1) Keep posts consistent and post frequently.
(2) Be relatable and not solely focused on business- you should show a personal side to yourself.
(3) Interact with posts and people in similar industries or those that could be potential clients. Why not start off by liking posts and commenting on a few?
(4) Create a community of people and remember to network. Keep yourself up to date with current news in your industry and discuss it from time to time on your platforms, this can help you to become a thoughtful leader.
As you can see, building your personal brand can have a huge impact on driving business growth. Start off by setting up social media pages for yourself if you haven’t already and go from there. How about starting with LinkedIn? If you need any further assistance with your personal branding, get in touch.
About us
We’re Freshbat – a strategic communications agency providing integrated marketing services to business leaders who embrace change and value marketing in a proactive and trustworthy environment.
Our goal is to give you more headspace, help you to make stuff happen and build better relationships by taking a fresh approach to marketing. We know you’re the kind of person who wants to be considered an inspiring and empowering leader for your business.
In order to be that way, you need to be in control of your marketing. The problem is you feel your marketing isn’t good enough, which in turn makes you feel confused and frustrated that you don’t have the resources, creativity or expertise to solve the issue.
We believe it’s just plain wrong that business leaders are tasked with keeping up with the rapidly changing marketing landscape on their own. That’s why we provide integrated marketing solutions through our worry-free marketing process.
Here’s how it works: we have an initial call to find out the things holding you back, we then create a bespoke strategy to reach your ideal clients and finally we implement your marketing plan for you so you can worry less and achieve more. We create tailored and integrated marketing solutions that bring order, strategy and results while having fun in the process (yes, it’s possible!).
Our core services include: Content marketing strategy Social media management Email marketing Blogging and web content
Contact us to see how we can help you take a fresh approach to marketing. Email hello@freshbat.com to book your discovery call
