[vc_row][vc_column][ultimate_heading main_heading=”Case Study: Leadership Consultancy” main_heading_margin=”margin-top:50px;margin-bottom:50px;” sub_heading_margin=”margin-top:50px;margin-bottom:50px;”]

Increased reach by 86% and engagement by 36% by taking a more personalised and structured approach to social media content.  

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The client  

Our client is a leadership consultancy that supports their clients with positive business transformation for the future of work. They work with organisations to help individuals, teams and organisations flourish using their expertise in Positive Organisational Psychology. Their clients include government organisations, airports and private sector businesses who want to build teams that are more resilient and agile. [/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1696876310563{padding-top: 50px !important;}”][vc_column][vc_column_text]

The challenge 

Our client had previously worked with a couple of freelancers to support with social media marketing; however, they found that there wasn’t enough structure and things were falling by the wayside, particularly on Instagram.  

They wanted: 

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The solution 

We started by working with our client to develop a social media strategy that would achieve these goals. We then developed a process that worked with our client’s schedule to ensure core social media content was always created one month in advance, while simultaneously allowing for relevant, responsive posting. 

It was very important to our client that while they wanted to grow their audience on LinkedIn, it had to be with relevant people rather than by relying on less relevant connections. We focused on creating content within specific content pillars that would appeal to those people and our client removed irrelevant connections. Despite this, we still saw good audience growth every month. 

Another focus was on improving engagement. Our client had previously experienced a LinkedIn post go viral. Rather than trying to get another viral post, we turned our attention to improving engagement consistently across all posts, which in turn helped improve the reach of posts on all channels. 

Finally, we supported our client to share more personal posts to help the audience get to know them better. We know that personal posts resonate well in the B2B space as they are typically less common than in B2C sectors but can be challenging to share. We supported our client to make sure the copy was not an overshare and remained relevant to their content pillars. [/vc_column_text][/vc_column][/vc_row][vc_row bg_type=”bg_color” bg_override=”ex-full” css=”.vc_custom_1696876628013{padding-top: 50px !important;padding-bottom: 50px !important;}” bg_color_value=”#99dbf9″][vc_column width=”1/2″][vc_column_text]The bits we’re most proud of 

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]The overall results 

[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1696876596756{padding-top: 50px !important;}”][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_column_text]“Wanted to say a big well done for this month’s social media planning. 

I think we’re really in the groove now! 

I spent 2-3 hours on my personal LinkedIn on Friday, and then only needed to spend a couple of hours on Sunday morning doing the company page posts which were much easier to review/amend. 

You’re really getting the hang of the topics, how to talk about them and how I like my posts – as well as my tone of voice.” – Client, Leadership Consultancy[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row css=”.vc_custom_1696876540839{padding-top: 50px !important;}”][vc_column][vc_column_text css=”.vc_custom_1696876738982{padding-bottom: 25px !important;}”]

Ready for results like these in your business?

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