Every business needs a marketing strategy. A marketing strategy helps uncover important aspects of your business such as your target audience, your competitors and the marketing mix. It lays the foundation for your marketing activities and is a reference point for it. There are many reasons why a marketing strategy is important and that’s why…
We hear phrases all the time about consistency in social media, and yes, we fully agree, you do need to be consistent with your posting, but there’s a lot more that goes into it. Posting without purpose is how your post gets lost in the floods of other accounts, including your competitors. At Freshbat, we’ve…
We hear phrases all the time about consistency in social media, and yeah, we fully agree, you do need to be consistent with your posting, but there’s a lot more that should be going into it. Creating content to post all over your social media platforms without purpose is how your post gets lost in…
Let’s start with the obvious: what even is personal branding? Put simply, personal branding is how people see you, how you show up, what you talk about, and what they remember you for. In the world of social media, everyone’s chasing it, frothing at the mouth to be the best and scrambling to get ‘personal…
Have you ever found yourself rushing your admin assistant (or literally whoever you can find) to get a post out, just to keep up with the ‘post consistency’ advice? I get it, you’ve been told, “consistency is key”, so you thought posting daily on your social media platforms was the way to go so you’re…
Many people assume that they can get really quick results from marketing, but in reality, marketing is a long-term investment. You will only really start to yield positive outcomes after a couple of months. However, that’s not to say that you won’t see some results from the first month, you may start to see an…
An effective marketing strategy is the ultimate foundation for guiding your marketing activities. Without a well-crafted strategy in place, your efforts may lack direction and purpose, leading to ineffective results. An effective marketing strategy should include the following components: 1. Marketing audit The first component of a marketing strategy is a marketing audit, which may…
Needing to improve website design for your business? Having a good website is important for any business and whilst many have them, they aren’t always up to scratch. Here’s some ideas on how to improve website design: 1. Have a clean, modern website design Sometimes simplicity is key! If there is too much going on,…
Last updated on 17th January 2025. Are you fed up of not knowing exactly what’s going on with your marketing and struggling to work out what to do next to create content that converts? Then you might have a reporting problem… Measuring content marketing success is key to making sure you’re doing effective marketing. If…
In the fast-paced world of business, knowing when it’s time to establish a solid marketing strategy can make all the difference in achieving sustained growth and success. According to HubSpot, 50% of marketers plan to invest in content marketing in 2024, demonstrating the importance of getting on top of your marketing. If you can relate…
