Salary: £35,000 – £40,000 

Location: Remote 

About Us: 

At Freshbat Marketing, we’re a passionate and driven team of marketers who thrive on delivering exceptional results for our clients. We’re a growing marketing agency that values creativity, collaboration, and fun. We’re now looking for an experienced Performance Marketing Manager to join our team and take ownership of driving our client’s marketing strategies, improving the quality of their campaigns, optimising content, and mentoring our junior team members. 

As our Performance Marketing Manager, you will be instrumental in raising the standard of our marketing efforts, using data-driven insights to optimise campaigns and ensure we’re consistently exceeding client expectations. 

Key Responsibilities: 

Marketing Strategy Delivery: 

  • Develop and execute comprehensive marketing strategies for clients across various channels, including brand, SEO, content creation, email marketing, and social media. 
  • Ensure that all marketing activities align with the client’s goals and business objectives, delivering measurable results. 
  • Create and maintain project plans and timelines, ensuring timely and cost-effective delivery of marketing projects. 

Content Optimisation: 

  • Review and optimise content for SEO, user experience, and engagement, ensuring all content produced by the team is aligned with industry best practices. 
  • Collaborate with the content and creative teams to ensure that copy, visual assets, and messaging are optimised to drive maximum results for clients. 
  • Implement ongoing testing (A/B testing, multivariate testing) for content and creative elements to refine performance. 

Copywriting & Content Creation: 

  • Write and review compelling, high-quality copy for digital marketing campaigns (social media, emails, blog and web content), ensuring messaging aligns with the client’s goals and brand voice. 
  • Provide guidance and feedback to the content team on copywriting best practices and ensure all written material meets the highest standards before approval. 

Data-Driven Optimisation: 

  • Analyse key marketing metrics (ROI, CTR, CPA, etc.) to evaluate the performance of campaigns and content. 
  • Use data insights to make informed recommendations and adjustments, continually refining campaigns to optimise their effectiveness. 
  • Create detailed reports and dashboards to monitor the performance of marketing strategies, using tools such as Google GA4, SEMonitor, and other industry-standard platforms. 

Project Management: 

  • Manage the end-to-end delivery of marketing projects working with the Project Manager, from strategy development to execution, ensuring that projects are delivered on time, within budget, and meet quality expectations. 
  • Coordinate with different teams (design, content, development) to ensure smooth workflows and successful project outcomes. 
  • Manage project timelines and resources using tools such as Monday.com and Microsoft Teams, ensuring clear communication and accountability across the team. 

Team Management & Leadership: 

  • Manage, mentor and nurture junior members of the marketing delivery team, providing guidance and training to help them grow in their roles. 
  • Act as the key point of contact for the delivery team, providing regular feedback and ensuring that their work aligns with client expectations and project objectives. 
  • Foster a collaborative and supportive team environment, encouraging creativity, innovation, and continuous improvement. 

Sign-Off on Deliverables: 

  • Review and approve all work produced by the marketing delivery team, including content, ads, and creative assets, ensuring that all deliverables meet the agreed standards and align with client objectives. 
  • Take responsibility for the final quality control of campaigns before they are launched, ensuring that all client requirements have been met and that the work reflects Freshbat’s high standards. 

Client Reporting & Communication: 

  • Provide clear, insightful reports to clients on campaign performance, presenting key metrics and explaining the value delivered. 
  • Maintain regular communication with clients to update them on progress, discuss upcoming projects, and identify new opportunities for optimisation and growth. 

Ideal Candidate: 

  • Proven experience in a performance marketing or digital marketing role, ideally within a marketing agency. 
  • Strong background in developing and executing multi-channel marketing strategies (Brand, SEO, content creation, email marketing, social media, etc.). 
  • Exceptional copywriting skills, with experience in writing for various channels and audiences. 
  • Highly skilled in data analysis, with a track record of using insights to optimise campaigns for better performance. 
  • A passion for managing and developing junior team members, with previous leadership experience. 
  • Highly organised, detail-oriented, and able to manage multiple projects and deadlines. 
  • Values-driven, with a commitment to delivering high-quality work, transparency, and collaboration. 
  • Comfortable working in a remote environment and managing cross-functional teams. 

Interview Process: 

Candidates will be asked to provide examples of past campaigns they’ve managed, demonstrating their ability to improve campaign performance using data-driven insights. They will also be asked to show how they mentor junior team members, manage project workflows, and ensure the quality of final deliverables.