How listening to your customers in service marketing can make it easier

Listening to customers is a powerful tool that many business owners underestimate. Not using this tool effectively can lead you to miss opportunities, which competitors may use to their advantage. Listening to customers in all forms of marketing is extremely important, however listening to your customers in service marketing is particularly important. In this blog, we’re…

Person holding a plant

Listen to the consumer and amazing things will happen

We know many of you will have heard something along the lines of ‘the secret to success is listening to your customers’, but have you ever wondered why? With competition constantly increasing in the small business marketplace, it is now more important than ever to listen to the consumer. In this blog, we’re exploring some…

Why is market research important when launching a new product or service?

If you’re thinking about launching a new product or service soon, there are some key steps to go through behind the scenes before you start shouting about it. This post will explore why market research is important when you’re launching a new product or service. Plus, we’ve included some tips for how you can conduct…