There’s often a lot of confusion about the difference between marketing and sales. Some people think they’re basically the same function, but there are some key differences: Marketing is one-to-many communications, whereas sales is one-to-one Marketing is focused on acquiring leads, sales is focused on converting them Another mistake businesses make is keeping their marketing…
Intro: The first question I often get asked by prospective clients is: “Can you help me with my social media?”. This is a valid question, but often misses the point that there’s a lot more to marketing in your business than social media alone. Social media is one set of channels, which should of course…
Your marketing strategy wouldn’t be complete without a section dedicated to your key messages. Key messages are not only what you want to say to your customer, but also how you’re going to say it.
In this post, I’m talking about how a marketing consultant can support you and your business as you continue to develop your marketing activities and grow through a marketing strategy. Part 1: making sure you do an audit of all our current marketing activities. Read on to find out how to do a marketing audit!
Choosing the right marketing channels for your audience and content is important to maximise your resource and grow your business. Follow these 6 steps to choose your marketing channels.
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