Since digital marketing has exploded for businesses everywhere, it seems like everyone has become obsessed with data and tracking metrics. Now, don’t get me wrong, I love looking at the data and interpreting it to find trends and make sure everything’s on track to meet marketing objectives. But maybe it’s time to refocus on the customer.
Choosing the right marketing channels for your audience and content is important to maximise your resource and grow your business. Follow these 6 steps to choose your marketing channels.
Use this marketing audit checklist to do your own marketing audit.
All businesses were required to pivot quickly in March 2020 to implement new marketing ideas during the first coronavirus lockdown. Now here we are at the start of 2021 and lockdown 3 has started in the UK. So it’s time to get your thinking cap on again and make sure your marketing will still work…
If you don’t already have a Covid-19 marketing plan, then it’s time to create one. Coronavirus doesn’t look like it’s going anywhere anytime soon, so your clients will want to see what you’re doing to mitigate the risks. To make sure you’ve covered all the bases, make sure your Covid-19 marketing plan covers the following…
I think we can all agree that Covid-19 social media content is getting repetitive and dare I say, boring. However, it’s still really important that businesses continue to share their updates and engage with audiences on social media. Consider taking these 3 approaches to cut through the noise: Use animation to showcase new measures. This…
We’re still at the start of a new year, which means in the marketing world we’re not only kick-starting this year’s campaigns but we’re also thinking about the challenges we’re going to face throughout the rest of the year. Marketing is a very fast-paced industry, with trends emerging and changing on a daily basis. As…
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