We hear phrases all the time about consistency in social media, and yeah, we fully agree, you do need to be consistent with your posting, but there’s a lot more that should be going into it. Creating content to post all over your social media platforms without purpose is how your post gets lost in…
We had the utmost pleasure to have a sit down with Beth and pick her brain…that’s after 30 minutes of talking about everything from her new pup Dougal eating her slipper, to her housemate sneaking out all the marshmallowy bits out of her lucky charms… Beth is our Performance Marketing Manager. She oversees all of…
Let’s start with the obvious: what even is personal branding? Put simply, personal branding is how people see you, how you show up, what you talk about, and what they remember you for. In the world of social media, everyone’s chasing it, frothing at the mouth to be the best and scrambling to get ‘personal…
Introduction to B2B Marketing Strategy B2B marketing, or business to business marketing, refers to the practices and strategies businesses use to promote their products or services to other businesses. Unlike B2C (business-to-consumer) marketing, B2B marketing strategy focuses on building long-term relationships and addressing the specific needs of professional buyers. Successful B2B marketing requires a deep…
What is the benefit of somebody from the outside looking in at our business and providing external perspectives? In the dynamic and competitive world of business, staying ahead often requires more than just internal innovation and hard work. Sometimes the most significant breakthroughs come from a fresh set of eyes. Having someone from the outside…
One of the things we often hear from people looking for marketing support is ‘our website has become diluted as we’ve grown organically – what can we do to fix it?’. Although the significant growth is a great achievement, it often results in another growth – in website content! It might be that you’re adding…
Is marketing becoming a source of stress and you don’t have the expertise available to develop your marketing strategy? Then look no further. At Freshbat, we’re delighted to share the launch of our new service: Marketing Strategy In A Day. In this post we explore what this service includes, how it works and how you can…
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