Struggling to see the impact of marketing at your startup? Maybe you’ve been spending too long pondering your strategy and not managing to get things done. Or perhaps you’ve decided to skip a marketing strategy for now because you think it’s going to take too long and you just need to get stuff done. Either…
This week we are talking about how you can best optimise your personal profile on the world’s largest professional network, LinkedIn. Now, we all know that LinkedIn is probably important… but let’s revisit why! If you’re anyone who has a job, owns a company or has anything to do with the working world, it’s important…
We hear phrases all the time about consistency in social media, and yes, we fully agree, you do need to be consistent with your posting, but there’s a lot more that goes into it. Posting without purpose is how your post gets lost in the floods of other accounts, including your competitors. At Freshbat, we’ve…
We’re keeping up with marketing updates so you don’t have to (because let’s be honest, you’d rather not trawl through SEO jargon and corporate buzzwords). We’ve rounded up the latest need-to-knows and translated them into human-speak, with a splash of Freshbat flair… obviously. Whether you’re running ads, sorting your URLs, or building a B2B brand…
We hear phrases all the time about consistency in social media, and yeah, we fully agree, you do need to be consistent with your posting, but there’s a lot more that should be going into it. Creating content to post all over your social media platforms without purpose is how your post gets lost in…
Let’s start with the obvious: what even is personal branding? Put simply, personal branding is how people see you, how you show up, what you talk about, and what they remember you for. In the world of social media, everyone’s chasing it, frothing at the mouth to be the best and scrambling to get ‘personal…
Introduction to B2B Marketing Strategy B2B marketing, or business to business marketing, refers to the practices and strategies businesses use to promote their products or services to other businesses. Unlike B2C (business-to-consumer) marketing, B2B marketing strategy focuses on building long-term relationships and addressing the specific needs of professional buyers. Successful B2B marketing requires a deep…
What is the benefit of somebody from the outside looking in at our business and providing external perspectives? In the dynamic and competitive world of business, staying ahead often requires more than just internal innovation and hard work. Sometimes the most significant breakthroughs come from a fresh set of eyes. Having someone from the outside…
One of the things we often hear from people looking for marketing support is ‘our website has become diluted as we’ve grown organically – what can we do to fix it?’. Although the significant growth is a great achievement, it often results in another growth – in website content! It might be that you’re adding…
