Every business needs a marketing strategy. A marketing strategy helps uncover important aspects of your business such as your target audience, your competitors and the marketing mix. It lays the foundation for your marketing activities and is a reference point for it. There are many reasons why a marketing strategy is important and that’s why in this post, we’ll be discussing some of the benefits:
Target audience
Creating customer personas is a key aspect of a marketing strategy. This helps to pinpoint your target audience in order to tailor your content with them in mind rather than creating generic content. Understanding how your target audience works, their hobbies, what they like, and what they dislike helps to create strategic plans on how best to get their attention. This way, you aren’t wasting time and resources producing content that may not create an impact. Instead, you are creating content that specifically resonates with your target audience.
Consistency
Having a set strategy also allows you to keep your messaging consistent and in line with your brand identity. It avoids creating different content with mixed messages and rather focuses on content that aligns with your brand, helping to keep your marketing relevant by having a reference point. Consistency is also important because if your messaging isn’t aligned, it confuses your audience which can deter them away from being a potential client.
Competitors
Competitor analysis is another aspect that is crucial to a marketing strategy. Researching your competitors allows you to gain a deeper understanding of the current market. It helps you to uncover answers about your competitors such as, what they’re doing to attract customers, what’s working well for them and what isn’t working so well for them. From this analysis, you can improve your marketing to stand out from the crowd and in turn, attract more clients!
Long-term goals
A clear marketing strategy allows you to understand and be clear on your long-term business goals. Set Key Performance Indicators (KPIs) and regularly review them when planning your marketing activities to ensure you’re making progress on your desired outcomes. If you’re unsure, always ask yourself if these activities are contributing towards your company’s long-term goals.
These are just some of the reasons why having a marketing strategy is so important for your business. So, why not start thinking about yours? Click here to find out more about our Marketing Strategy in a Day service.
About us
We’re Freshbat – a strategic communications agency providing integrated marketing services to business leaders who embrace change and value marketing in a proactive and trustworthy environment.
Our goal is to give you more headspace, help you to make stuff happen and build better relationships by taking a fresh approach to marketing. We know you’re the kind of person who wants to be considered an inspiring and empowering leader for your business.
In order to be that way, you need to be in control of your marketing. The problem is you feel your marketing isn’t good enough, which in turn makes you feel confused and frustrated that you don’t have the resources, creativity or expertise to solve the issue.
We believe it’s just plain wrong that business leaders are tasked with keeping up with the rapidly changing marketing landscape on their own. That’s why we provide integrated marketing solutions through our worry-free marketing process.
Here’s how it works: we have an initial call to find out the things holding you back, we then create a bespoke strategy to reach your ideal clients and finally we implement your marketing plan for you so you can worry less and achieve more. We create tailored and integrated marketing solutions that bring order, strategy and results while having fun in the process (yes, it’s possible!)
Our core services include: Marketing strategy in a day Content marketing strategy Social media management Email marketing Blogging and web content
Contact us to see how we can help you take a fresh approach to marketing. Email hello@freshbat.com to book your discovery call
