You may have your company’s branding and social media perfected, but have you ever considered your personal branding? You may think that this isn’t important, but there are many business-related benefits from building your personal brand. That’s why in this post, we’re exploring three of the main advantages of building your personal brand and sharing how you can get started.
Build trust with potential clients
Building a personal brand allows potential clients to familiarise themselves with you as the founder of the business. The opinions they build from your content and the way you convey yourself can reflect on how they see your business. As a result, customers can develop a trustworthy impression of you and are therefore more likely to purchase from your business. After all, people buy from people!
Create valuable connections
Building a personal brand on social media platforms can put you in touch with people across the world – those in the same field of work as you and even those who are not. Connecting with these people and building relationships can introduce new opportunities such as gaining new clients, creating long-term partnerships or even scouting out team members that could potentially be a good addition to your organisation.
Differentiate yourself from competitors
With the size of social media in the modern world, many consumers tend to research businesses before they make a purchase, especially if it is a big purchase or they’re looking to pay for a continuous service. Your personal branding can allow consumers to familiarise themselves with you and what you stand for, which can create a more favourable stance towards your business. This can then turn into brand loyalty. By building your personal brand, you can help your business to stand out from the crowd by showing your personal side and giving more background to your business.
How can you build a strong personal brand?
(1) Keep posts consistent and post frequently.
(2) Be relatable and not solely focused on business- you should show a personal side to yourself.
(3) Interact with posts and people in similar industries or those that could be potential clients. Why not start off by liking posts and commenting on a few?
(4) Create a community of people and remember to network. Keep yourself up to date with current news in your industry and discuss it from time to time on your platforms, this can help you to become a thoughtful leader.
As you can see, building your personal brand can have a huge impact on driving business growth. Start off by setting up social media pages for yourself if you haven’t already and go from there. How about starting with LinkedIn? If you need any further assistance with your personal branding, get in touch.
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