The Freshbat Knowledge Centre
We’re not here to give out generic advice. This is where we share the thinking that actually moves premium businesses forward.
One founder’s honest account of building a sharper B2B business using AI, automation and proper marketing strategy – from inside Freshbat. The inside view, not the highlight reel. Every week, straight to your inbox.
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Article
The question every founder asks and nobody answers clearly. Here’s a practical framework for UK B2B businesses at different stages of growth.
3 min read
Newsletter
One founder’s honest account of handing her morning task list to Claude and what actually happened. The inside view of building with AI – not the highlight reel.
4 min read
Webinar
How to make thought leadership work as a genuine business development strategy, not just content for content’s sake. A practical session for B2B founders who want to be known for the right things.
45 min watch
Everything organised so you can find what’s most relevant to where you are right now.
Article
Most B2B founders reach a point where marketing feels broken. Here’s how to diagnose the real problem before throwing money at a solution.
6 min read
Article
Consistency without strategy is just noise. Here’s why volume is the wrong metric and what to focus on instead.
5 min read
Article
The question every founder asks and nobody answers directly. A practical framework for UK B2B SMEs at different stages of growth.
5 min read
Article
Activity isn’t strategy. Here’s what a marketing strategy should actually deliver and how to know if yours is working.
5 min read
— ARTICLE —
Marketing that operates separately from your business plan isn’t marketing – it’s decoration. Here’s how to connect the two.
4 min read
Case study insight
The inside story of a targeted ABM campaign that achieved nearly three times the industry benchmark. What worked, what didn’t, and what it means for your marketing.
*Coming soon*
Article
Case studies are your most powerful sales tool and the hardest to produce. Here’s a system that actually works.
5 min read
Newsetter
The first edition of Built in Beta. At 8am one morning I photographed a handwritten list of tasks, sent it to Claude, and handed over control of my day.
4 min read
Article
Not a hype piece. An honest assessment of where AI genuinely helps in B2B marketing and where human judgement is still irreplaceable.
*Coming soon*
Tools & resources
Practical resources to help you understand where your marketing stands and what to do next.
Guide
70% of the buying journey is now done before a buyer ever contacts you. The Freshbat 2026 guide to what’s changed in B2B buying behaviour – and what it means for how founders should be marketing now.
12-page download
