Make planning content easier. Do you ever find yourself struggling to figure out what to post on your business’ social media and feel like you’re running out of content ideas? In this blog, we’re sharing some of our tips on how to make sure you never run out of content ideas to help you stay consistent and boost your engagement.
Recycle and reuse content
There is nothing wrong with recycling some of your old content and using it make something new. Have a look at your older posts that have performed well in the past and see if they’re relevant today. You could also use an old blog and split it into smaller social media posts. This can help to speed up the process as you don’t have to make anything from scratch and the content will likely perform well again.
Keep up to date with latest topics/trends in the industry
Keep yourself up to date with the latest trends or popular topics in the industry and use this as inspiration for your posts. The chances are many of your audience will be interested in this content due to its relevance. Some key things to remember for this type of content:
- Use the hashtags that surround the trends as this will help more people to see your content
- Make sure the trend is relevant for your business and audience
- Don’t post about trends and industry updates too often (once per week is a good amount)
Get inspiration from others/competitors
Following from the point above, always have a look at what your competitors are posting. Never copy content, but doing a bit of research can give you inspiration and more insight into what posts are popular so you can integrate it into your content.
Know who your audience is
There’s no point in posting frequently if the content is not tailored for your target audience. Make sure that when you’re posting, you have you audience in mind. Will they like this content? Is it engaging? Are you posting at the right time? Are you using the right tone of voice? Ask yourself all of these questions and adjust your content until it’s right for your audience. Find out more about personalised content here.
Use fun content
Incorporate some fun content into your social media. For example, post more about yourself and your team. You could also post about a work event or a recent achievement. This provides your audience with more insight into your business. This is important as it helps you develop a good relationship with your audience. After all, people buy from people!
We know it can be difficult to plan a whole month of content, especially if you‘re not sure what to say! So, the next time you’re planning your content, keep these 5 tips in mind and watch how quickly your content calendar fills up. For more helpful tips follow us on our social media which you can find here: https://freshbat.com/contact/.
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Our goal is to give you more headspace, help you to make stuff happen and build better relationships by taking a fresh approach to marketing. We know you’re the kind of person who wants to be considered an inspiring and empowering leader for your business.
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