Social media
face2face HR Abingdon · 2025–ongoing
Breathe HR Awards 2025
LinkedIn company page growth
LinkedIn impressions
The situation
face2face HR is a small but growing HR consultancy based in Abingdon, serving local small business owners across Oxfordshire. Founded and run by Jane, the business had been growing steadily year on year, but the marketing hadn’t kept pace with the ambition.
Jane needed help in two areas. First, developing her personal brand alongside the company’s social media presence, making face2face HR visible and credible to the local business community it serves. Second, taking the day-to-day execution off her plate so she could focus on running the business and doing the bits she loved.
She already had a strong personal LinkedIn following and a clear voice. What she needed was consistency, strategy, and someone to handle the execution without her having to constantly wonder what to post next.
What we did
We started with strategy. Before a single post went out, we audited the existing channels — company LinkedIn, personal LinkedIn, and Instagram — and built a clear social media strategy defining the content pillars, tone of voice, channel focus, and what success would look like for a business of this size serving a local audience.
From there we moved into implementation — managing the company LinkedIn and Facebook pages, developing content that balanced professional HR expertise with the warm, human voice that Jane’s clients respond to. Personal brand content was woven in consistently, helping Jane build on an already strong personal presence — growing her following to over 5,000 while maintaining the tone her audience knows and trusts.
We’ve now published over 550 posts across LinkedIn and Facebook over two years and built a content approach that reflected the quality and personality of the business – not just generic HR content, but posts that speak directly to the small business owners face2face HR exists to serve.
The external validation came in 2025 when face2face HR won Best Social Media at the Breathe HR Awards — recognition that the work was not just consistent, but genuinely standout in a competitive professional services category.
The results
LinkedIn company page growth (365 → 584 followers)
growth in Jane’s personal LinkedIn (4,038 → 5,199)
LinkedIn impressions over the engagement
posts published
Book a discovery call and we’ll talk through what consistent, strategically led marketing could do for your business.
