Outsourced marketing department
Sales Untangled
increase in monthly reach
increase in overall engagement
revenue quarter, 12 months into our engagement
The situation
Sales Untangled is a sales and leadership consultancy helping organisations build high-performing teams, from sales training and mentoring to leadership development and management programmes. By the time they came to Freshbat, they had a strong reputation and a clear offer. What they didn’t have was a coherent approach to marketing. Activity was inconsistent and reactive. There was no strategy, no measurement framework, and no one with the capacity or seniority to own it properly. Marketing was taking up time their team didn’t have, and still wasn’t producing results. They needed it taken off their plate entirely.
What we did
We started with strategy. Before anything was written or posted, we built a clear picture of their audience, their competitive landscape, and where their effort would have the most commercial impact.
From there we worked as their outsourced marketing department. We owned their LinkedIn content strategy, produced two SEO-optimised blog posts a month, ran a regular newsletter to their mailing list, and built bespoke campaigns for specific audience segments — including a dedicated landing page targeting care homes, which consistently generated around two qualified inbound enquiries per month. For a business of their size and focus, that was exactly the pipeline they needed from that audience.
We met bi-weekly to support commercial decisions beyond marketing, including pricing, and reviewed the strategy regularly as the business evolved. When the data showed that X (formerly Twitter) wasn’t delivering, we stopped. When team photography proved to drive significantly higher engagement on LinkedIn, we made it a cornerstone of the content plan.
We also restructured their website to align the customer journey with their two distinct service areas — sales and leadership — making it easier for the right visitors to find what they were looking for and take action.
The results
increase in total monthly reach
increase in overall engagement
increase in LinkedIn followers
increase in monthly blog page views
Book a discovery call and we’ll talk through what consistent, strategically led marketing could do for your business.
