Marketing Strategy · Outsourced Marketing Department
The Network Collective · 2024–2025
YoY growth in LinkedIn impressions
YoY growth in LinkedIn clicks
Google ranking for target keyword
The situation
The Network Collective (TNC) had built a strong reputation within their existing network but had hit a ceiling. There were big ambitions to grow over the next 12 months, and no clear way to reach beyond the audience they already had.
We first spoke to TNC in February 2024, when they were starting to think seriously about bringing in a marketing agency. Four calls and four months later, in May 2024, they chose Freshbat after weighing up a handful of other agencies. We sat down with the Founder, CEO and Sales Manager in an office overlooking Waterloo Station to work through their toughest marketing challenges from the ground up.
What we did
We started with a full day of strategic workshopping, not jumping straight into execution. The first part of the day focused on the direction of the business and what “the next level of growth” actually meant for TNC. That headspace unlocked ideas the team hadn’t had room to think through before, including launching an annual conference, building out regular insights reports, and using existing events to reach a broader pool of prospects.
From there, we moved into ideal client personas, built from TNC’s existing best-fit clients rather than guesswork. We split personas by business size, seniority and area of responsibility, giving TNC real clarity on the breadth of people involved in a buying decision, and the specific pain points each one needed to hear addressed.
The creative work came last, and it came from TNC’s own language. Phrases the team used repeatedly on the day became the foundation for creative concepts that actually sounded like TNC, not like any other generic B2B marketing campaign.
Once the strategy was set, TNC moved into a 6-month retained engagement with Freshbat, taking on ongoing delivery: LinkedIn content and community management, blog content and SEO, GEO optimisation for AI-driven search, and monthly email newsletters – freeing the team to focus on running the business, not spending all their time producing content for it.
The results
YoY growth in LinkedIn impressions
YoY growth in LinkedIn clicks
Google ranking achieved for a target industry keyword
in Google AI search results for “network transformation”
Book a discovery call and we’ll talk through what consistent, strategically led marketing could do for your business.
