THE NEWSLETTER

Built in Beta

The inside view, not the highlight reel.

A weekly newsletter from me, Catherine, founder of Freshbat. An honest, week-by-week account of building a sharper, leaner B2B business – using AI, automation, and the marketing strategy I’ve been refining for the last decade.

Straight to your inbox every Wednesday.

We’ll send you Built in Beta every Wednesday. No spam, unsubscribe any time.

“I write Built in Beta in real time, while the work is happening. So you’ll often be reading about something I’m still figuring out… which is what makes it fun!”

— Catherine