One of my favourite ways to understand customers is by developing out customer personas, also sometimes called avatars. I’d usually recommend starting with three core personas to begin with. A customer persona is a fantastic tool for really starting to think like your customer.
Want to know how competitor analysis can help your business? Clue: it’s not necessarily all about trying to beat them!
The second step of the marketing strategy development process is to look at your marketing objectives and your key performance indicators. Your marketing objectives should always feed into your wider business objectives, so it’s really important when you’re doing a piece of work on a marketing strategy that you’re very clear on what the objectives for your business are as a whole.
In this post, I’m talking about how a marketing consultant can support you and your business as you continue to develop your marketing activities and grow through a marketing strategy. Part 1: making sure you do an audit of all our current marketing activities. Read on to find out how to do a marketing audit!
In this blog post, I’m going to look at the million-dollar question – how much should a small business spend on marketing? As you might expect, there are lots of different answers to this question and there isn’t a one-size-fits-all approach. The good news is that there are some key questions you can answer right…
[vc_row type=”vc_default”][vc_column][vc_column_text]Let’s start off with a definition: what does marketing strategy mean to us? The internet is full of different and conflicting definitions so this can be a confusing question. The first thing I see from Google when I search “marketing strategy definition” is “a plan of action designed to promote and sell a product…
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