The integration of business strategies is essential for success, especially in today’s competitive business environment. So, what is the relationship between your marketing strategy and business plan? The marketing strategy is essentially the glue that connects everything together and makes sure the right activity is taking place, having a good relationship between marketing strategies and overall…
In the ever-evolving landscape of marketing, the question “What story will we tell the world about our brand?” is not just a strategic query; it’s the cornerstone of your brand’s identity. As a marketing agency, we understand that every word, image, and campaign carry the weight of your brand’s voice and vision. Here’s how you…
Businesses have a wealth of marketing tools at their disposal, all with the same aim: to get a message in front of the target audience. But with so many options, how do businesses choose the right strategy and tools that will give them the best ROI? Figuring this out can be an overwhelming and frustrating…
If you have already got a marketing team in place, you may wonder whether a marketing agency would benefit you. The short answer is yes! A marketing agency can provide significant value even if you already have an established marketing team. Keep reading to see the top 5 ways a marketing agency can assist your…
Finding and defining the ‘best’ strategic marketing agency in the UK is no mean feat. As the term ‘best’ is subjective, what works wonders for one organisation may not be the right option for yours. However, the key lies in understanding your specific needs and goals. There are hundreds of marketing agencies all over the…
What is your brand story and why is it important? Sharing your brand story aims to create an experience for the customer that builds an emotional connection between them and your brand. It’s a powerful way to foster a relationship on a deeper level, making customers more inclined to take action. In marketing, brand storytelling…
When it comes to creating a visual identity or looking for ways to revitalise your brand, it’s important to consider all elements; logo, colour palette and typography. After all, 93% of consumers make purchasing decisions based on visuals alone and up to 90% of an initial impression comes from colour. The Impact of Colour Theory:…
Many businesses often reach a point in their growth where marketing becomes a crucial part in their business strategy. However, navigating the complex world of digital marketing can be a daunting task, especially for businesses with limited in-house expertise. Therefore, looking for external marketing support is often the next step. With the importance of marketing…
Is marketing becoming a source of stress and you don’t have the expertise available to develop your marketing strategy? Then look no further. At Freshbat, we’re delighted to share the launch of our new service: Marketing Strategy In A Day. In this post we explore what this service includes, how it works and how you can…
A lot of small business leaders want to be able to say they do proactive marketing in their business, but the reality is that they’re actually stuck in a vicious cycle of reactive marketing instead. It can be really difficult to get away from a reactive approach to marketing, so in this post we’re going…
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