Marketing strategy 101: Key messages and channels
Your marketing strategy wouldn’t be complete without a section dedicated to your key messages. Key messages are not only what you want to say to your customer, but also how you’re going to say it.
Marketing strategy 101: Customer personas
One of my favourite ways to understand customers is by developing out customer personas, also sometimes called avatars. I’d usually recommend starting with three core personas to begin with. A customer persona is a fantastic tool for really starting to think like your customer.
What is a marketing funnel? The marketing funnel explained.
You may have heard of the marketing funnel and think you should do one. But what exactly is a marketing funnel and how can it help your business?
Best free digital marketing tools 2022: take your marketing to the next level without breaking the bank
Marketing can seem overwhelming when you have so many things on your to-do list. But there are some amazing free marketing tools to help you take your digital marketing to the next level.
8 marketing experts you should work with to help grow your business
If your business is growing, chances are you already know that you need some form of marketing to help continue your growth and reach your target audiences. Read more about 8 marketing experts you should work with to help grow your business.
3 tips to improve your photography
If you want to improve the look and feel of your brand online then take a look at the photos you’re using. This is a great place to start because strong visuals can really make your brand and engage your clients or customers. Whether you want to improve your website, social media accounts or even…
Why even startups should create a marketing strategy from the outset
[vc_row type=”vc_default”][vc_column][vc_column_text]Let’s start off with a definition: what does marketing strategy mean to us? The internet is full of different and conflicting definitions so this can be a confusing question. The first thing I see from Google when I search “marketing strategy definition” is “a plan of action designed to promote and sell a product…
