Marketing strategy 101: Key messages and channels
Your marketing strategy wouldn’t be complete without a section dedicated to your key messages. Key messages are not only what you want to say to your customer, but also how you’re going to say it.
Your marketing strategy wouldn’t be complete without a section dedicated to your key messages. Key messages are not only what you want to say to your customer, but also how you’re going to say it.
One of my favourite ways to understand customers is by developing out customer personas, also sometimes called avatars. I’d usually recommend starting with three core personas to begin with. A customer persona is a fantastic tool for really starting to think like your customer.
You may have heard of the marketing funnel and think you should do one. But what exactly is a marketing funnel and how can it help your business?
Marketing can seem overwhelming when you have so many things on your to-do list. But there are some amazing free marketing tools to help you take your digital marketing to the next level.
If your business is growing, chances are you already know that you need some form of marketing to help continue your growth and reach your target audiences. Read more about 8 marketing experts you should work with to help grow your business.
If you want to improve the look and feel of your brand online then take a look at the photos you’re using. This is a great place to start because strong visuals can really make your brand and engage your clients or customers. Whether you want to improve your website, social media accounts or even…
Let’s start off with a definition: what does marketing strategy mean to us? The internet is full of different and conflicting definitions so this can be a confusing question. The first thing I see from Google when I search “marketing strategy definition” is “a plan of action designed to promote and sell a product or…
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |