Social media marketing can sometimes feel like an endless whirlwind of content ideas, trends, and strategies. Deciding what social media posts to send out into the world can often leave you in a frenzy, staring blankly at your screen, wondering what will engage your target audience today. You may have ran out of fresh content ideas and have no idea where to start. If you’ve ever found yourself thinking, “What social media posts should I create today?”, then you’re in the right place.
Here are some creative and fresh social media content ideas that can help you connect with your audience and elevate your brand.
1. Behind the scenes
Show your audience the inner workings of your business. Social media posts don’t have to be difficult! You can simply share photos or videos taken on your phone of your team at work, brainstorming sessions, or even the coffee machine that fuels your creativity. This humanises your brand and builds a deeper connection with your audience. Oh, and it’s a chance to show what your company culture is like too!
2. Client success stories
Highlight your successful projects and satisfied clients. Create case studies or short testimonials that showcase how your business has helped businesses achieve their goals. This not only serves as social proof but also inspires potential clients to trust your expertise.
3. Educational posts
Share your knowledge and expertise by creating content that educate your audience. This can be in the form of how-to guides, tips and tricks, industry insights, or even myth-busting posts. Educating your audience positions your business as a thought leader in the industry. Don’t be afraid to turn these into long-form content (e.g. blog posts) too, but just be careful of copying the content word-for-word. Answer the Public is a good tool to use to help you find relevant content ideas. You can search a topic or keyword and it’ll show you what people are searching for around that topic!
4. User-Generated Content
Encourage your followers and clients to share their own experiences with your services. Repost their content! This not only creates a sense of community but also provides authentic content that resonates well with potential clients.
5. Trending Topics and News
Stay relevant by creating content about trending topics and sharing industry news. Share your perspective on recent events or trends and how they impact your industry. This shows that your business is up-to-date and engaged with the latest developments. Again, turn it into a blog post too. Long-form content for these trending topics and news will help you rank on Google, as long as it’s done right!
6. Interactive Content
Engage with your target audience by creating interactive content like polls, quizzes, or question-and-answer sessions. This encourages participation and helps you gather valuable feedback and insights from your target audience.
7. Seasonal and Holiday Posts
Leverage seasonal events and holidays to create timely and relevant content. Whether it’s a Halloween-themed tip, or a holiday greeting, seasonal posts can add a fun and relatable element to your content calendar.
8. Showcase Your Services
Don’t forget to highlight the services your business offers. Create content about each service, explaining how it benefits your clients. Use visuals, infographics, or short videos to make these posts more engaging. As you can probably tell, we’re fans of cross posting! Can you use any footage you’ve created and turn it into a YouTube video?
9. Achievements
Celebrate your business’ achievements and the accomplishments of your employees. Share milestones, awards, successful project completions, or employee recognitions. Highlighting these achievements not only boosts morale within your team but also demonstrates your business’ success and credibility to your audience. You may be thinking this isn’t a relevant content idea, but these make for some really engaging posts!
On another note, if you’re worrying about social media content ideas, then that means you have another problem: you have no structure or posting schedule in place.
Create a content plan
We recommend creating a content plan based on specific content pillars laid out from a strategy. Get all your content ideas planned out, created, and scheduled a month in advance to save you from feeling like this. Make sure you’ve mapped out which social media channels each post is going on too.This doesn’t just have to be for your social media posts, do this for your blog posts, emails, and all the different marketing activities you’re doing. Make sure you’re only including relevant content ideas that will resonate with your target audience.
Identify your content pillars: Determine the main themes or topics that align with your brand and audience interests.
Plan ahead: Develop a content calendar and plan your social media posts for the month.
Create and schedule: Create your content and use scheduling tools to automate your posts. There’s so many fantastic tools out there to schedule your posts. All you need to do it connect your social media account and start scheduling through there!
Leave room for reactive content: While most posts should be planned in advance, leave some space for reactive content to stay relevant with current events and trends.
Read more about why planning ahead with your marketing is important.
By following these steps, you can generate fresh content ideas for social media every month and create content that your target audience will love. Plus you’ll save time, reduce stress, and ensure a consistent and strategic approach to your social media marketing.
It’s time to elevate your content strategy!
