Marketing strategy might sound scary, but it doesn’t have to be! And it is really important that you understand why you need one in your business.
As a quick reminder, a marketing strategy is your roadmap for how you’re going to promote your business to your ideal clients. It encompasses everything from your objectives to your channels and resources available to you for marketing.
So why is it important for you to know and document this information?
It gives you direction
Imagine you’re trying to travel from London to Edinburgh. Easy, right? But wait – how are you going to get there? Plane, train, car, bus, taxi, bike, on foot…?
Let’s say you decide to drive. Great. You look at the map and realise there are loads of roads on there. But which ones do you take? You could go on the back roads to enjoy the scenery as a road trip, or the motorway to get there in half the time and maximise your time in Edinburgh. It all depends on what the point of your journey is.
You wouldn’t set off on your journey from London to Edinburgh without planning out how you were going to get there!
So you shouldn’t be doing this when it comes to marketing your business either.
Your marketing strategy is the part that answers any questions you have about your marketing. Starting with your objectives – what do you want to achieve? After that, the rest of the strategy outlines how you’re going to achieve that.
Saves you time
The biggest benefit of having a well-thought out marketing strategy is that it saves you time. It allows you to move forward with your marketing because you don’t have to worry about what you’re doing any more.
You have a clear direction of travel and can get on with the important bit – implementing your marketing plan. You can also start to delegate tasks because you’re able to communicate your marketing priorities, which also frees up more of your time to work on other parts of your business.
Makes marketing more enjoyable
Ultimately, a robust marketing strategy will make your marketing much more enjoyable! You’ll be able to think more creatively about what you’re doing and have fun while implementing marketing activities because you’re not second-guessing what you’re doing any more. Yes, even with a B2B service-based business!
You can also start to see how it’s going to become a fully embedded function in your business and how you can help increasing numbers of people through marketing as you grow your audience and increase your reach.
All because you committed to creating a marketing strategy for your business.
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