5 market positioning strategies to consider for your small business
In this post, we’re looking at 5 tried and tested market positioning strategies to help you strengthen your brand and grow your business.
Why market positioning is important and how it can help you connect with your customers
In this blog post, we’re looking at why market positioning is important and how it can help you connect with your customers.
What is marketing positioning and what does it mean for your business?
This blog post covers marketing positioning meaning and why it’s important for small businesses. Learn how it can help your business grow.
5 things to do this week to improve your marketing mindset
We’ve now established that business owners often have a negative marketing mindset, which significantly impacts their ability to consistently show up to market their businesses. And obviously, this has a direct impact on the bottom line! Because if you’re not out there and visible to your target audience, selling anything becomes extremely difficult. But even…
Improving your marketing mindset by managing expectations
The big problem with marketing mindset is that so often, it’s a negative rather than positive outlook on marketing. Why is this? It’s a question I’m particularly interested in because the whole time I’ve worked in marketing, I’ve observed that marketing teams and professionals often get a bad rap. I think there are a number…
How to overcome your marketing blocks
Last week I identified some common marketing blocks that are holding many small business owners back from adopting a more positive marketing mindset. This week I want to share some of the ways I help my clients (and myself!) to overcome these marketing blocks as and when they come up. The thing I’ve found most…
Common marketing blocks
When it comes to your mindset around marketing your business, I couldn’t cover this area without identifying some of the main marketing blocks I see business owners experience. It’s really common to have certain blocks around getting visible and consistently putting your content out there. Here are some of the most common marketing blocks I’ve…
What is marketing mindset and why is it so important?
There are various resources talking about how marketing mindset is all about seeing things from your customers’ perspectives, but I want to consider marketing mindset in terms of how you feel about and perceive marketing as a small business owner.
Why understanding your clients is more important than obsessing over data
Since digital marketing has exploded for businesses everywhere, it seems like everyone has become obsessed with data and tracking metrics. Now, don’t get me wrong, I love looking at the data and interpreting it to find trends and make sure everything’s on track to meet marketing objectives. But maybe it’s time to refocus on the customer.
Three ways to bridge the gap between marketing and sales
One big business challenge is that marketing and sales are often treated as completely separate business functions. When in fact, they need to be closely aligned and work together to have the best impact on the business as a whole.
