Why is a Marketing Strategy Important in Business?

In today’s fast-paced and competitive business environment, the success of a business often hinges on its marketing strategy. A well-crafted marketing strategy not only drives sales but also builds brand recognition and loyalty.   A solid marketing strategy is indispensable for any business, let’s delve into why that is…  Defining a Marketing Strategy  A marketing strategy…

Who is Managing Your Marketing Account?

Will the person who sold you your marketing strategy be working on your marketing account?  Maybe, maybe not.  In many industries, including marketing, it’s common practice for agencies to have dedicated sales teams whose primary job is to attract and secure new clients. These salespeople are often the face of the company during the initial…

The Outcomes of a Marketing Strategy

In the bustling world of business, standing out from the crowd is paramount. At Freshbat, we understand that a well-crafted marketing strategy is the cornerstone of any successful business. But what are the tangible outcomes of implementing an effective marketing strategy?   In this blog, we delve into the key benefits and results you can expect,…

What Questions Should a Marketing Strategy Answer? 

Creating an effective marketing strategy is crucial for any business aiming to thrive in today’s competitive landscape. A well-crafted strategy not only guides your marketing efforts but also ensures that every action taken aligns with your overall business goals. A comprehensive marketing strategy should answer several key questions. Let’s explore these essential questions and understand…