Many people assume that they can get really quick results from marketing, but in reality, marketing is a long-term investment. You will only really start to yield positive outcomes after a couple of months. However, that’s not to say that you won’t see some results from the first month, you may start to see an…
Businesses have a wealth of marketing tools at their disposal, all with the same aim: to get a message in front of the target audience. But with so many options, how do businesses choose the right strategy and tools that will give them the best ROI? Figuring this out can be an overwhelming and frustrating…
In today’s competitive marketplace, maintaining a strong brand presence is essential for business success. But how do you know when it’s the right time to elevate your the profile of your brand? Keep reading for the signs that it might be time to give your brand a boost… 1. Stagnant growth One of the most…
If you have already got a marketing team in place, you may wonder whether a marketing agency would benefit you. The short answer is yes! A marketing agency can provide significant value even if you already have an established marketing team. Keep reading to see the top 5 ways a marketing agency can assist your…
Have you heard people talking about organic marketing and paid marketing but you’re not sure which type is best for your business? The jargon around different types of marketing can be confusing, so in this post, we’re going to demystify these two terms and explore which one could work best for your business. Organic marketing …
With the current economic climate, unfortunately many businesses will turn to cutting marketing as a knee-jerk reaction. But what many business owners sometimes forget is that marketing can work hard for you if you nurture it and take key steps to implement it effectively. We know that it may sound somewhat biased coming from a…
Have you ever wondered “Am I sending too many emails?” or “How many emails should I send to my mailing list in a certain period of time?”. Unfortunately, the answer is not a straight one. Like many other marketing questions, the answer is “it depends” on your specific marketing objectives and audience. We know that…
One of the many definitions of marketing is ‘the process of creating and delivering value through products or services, that match or go beyond the needs of your target customers’. So, the real question is – if marketing is the process of meeting your customer’s needs, then how well do you actually know your customers…
With the summer months coming in fast, we know there is one thing on your mind – jetting off on your summer holiday. BUT, before you leave for your sizzling summer break, we want to give you some tips to help relieve your marketing-related stress over the summer period. In this post, we explore 6…
Are you ready to discover the ultimate guide to creating a marketing strategy? In this post, we’re sharing all our top tips and posts to help you create your own marketing strategy so you can feel more in control and clear about your marketing approach. Last year, we shared our Marketing Strategy 101 series and…
