5 things to do this week to improve your marketing mindset

Content marketing, Marketing, Marketing mindset, Marketing strategy, Strategic marketing

We’ve now established that business owners often have a negative marketing mindset, which significantly impacts their ability to consistently show up to market their businesses. And obviously, this has a direct impact on the bottom line! Because if you’re not out there and visible to your target audience, selling anything becomes extremely difficult.  But even…

Common marketing blocks

Content marketing, Digital marketing, Marketing, Marketing mindset, Marketing strategy, Strategic marketing

When it comes to your mindset around marketing your business, I couldn’t cover this area without identifying some of the main marketing blocks I see business owners experience. It’s really common to have certain blocks around getting visible and consistently putting your content out there.  Here are some of the most common marketing blocks I’ve…

Why understanding your clients is more important than obsessing over data

Digital marketing, Marketing, Marketing channels, Marketing strategy, Social media, Strategic marketing, Website

Since digital marketing has exploded for businesses everywhere, it seems like everyone has become obsessed with data and tracking metrics. Now, don’t get me wrong, I love looking at the data and interpreting it to find trends and make sure everything’s on track to meet marketing objectives. But maybe it’s time to refocus on the customer.

Marketing strategy 101: How to set marketing objectives

Marketing, Marketing strategy, Strategic marketing

The second step of the marketing strategy development process is to look at your marketing objectives and your key performance indicators. Your marketing objectives should always feed into your wider business objectives, so it’s really important when you’re doing a piece of work on a marketing strategy that you’re very clear on what the objectives for your business are as a whole.

Marketing strategy 101: what is a marketing audit?

Content marketing, Digital marketing, Marketing, Marketing budget, Marketing channels, Marketing strategy, Strategic marketing

In this post, I’m talking about how a marketing consultant can support you and your business as you continue to develop your marketing activities and grow through a marketing strategy. Part 1: making sure you do an audit of all our current marketing activities. Read on to find out how to do a marketing audit!