Have you heard people talking about organic marketing and paid marketing but you’re not sure which type is best for your business? The jargon around different types of marketing can be confusing, so in this post, we’re going to demystify these two terms and explore which one could work best for your business. Organic marketing …
Recession or not, marketing is essential for business success. During times of economic uncertainty, however, it’s even more important to double-down on your marketing efforts and ensure that you are using the most effective strategies possible. In this blog post, we’re sharing our top tips on how to adjust your B2B marketing strategy in a…
If you’re a founder or small business owner of a business offering B2B services, crafting an ideal client persona is an essential step when creating your marketing strategy. It’s one of the cornerstones to optimising your services and to ensure that you’re targeting the right audience. Having an ideal client persona will help you hone…
As we enter the final month of the summer, you may be starting to turn your attention to your marketing from September to the end of the year. There’s no denying that things are going to get tougher for businesses everywhere when it comes to persuading your ideal customers to buy your product or service…
One of the biggest stressors for small business leaders is social media. It’s one of those things that you feel pressured to keep up with and it can end up feeling completely relentless. No sooner have you shared a great post than it’s time to share the next one. There’s no real way to get…
Proactive marketing is important to help reduce or eliminate marketing activities that waste your business money and time.
Grasping content marketing can be quite hard, especially when you are not sure how to improve your content performance. Content creation can be a powerful way to further your business and marketing objectives while engaging with your audience. However, it can be really frustrating when your content isn’t performing as well as you had hoped.…
We’re please to share that we’ve identified the key things you should be doing to embed strategic marketing communications in your business. All by following one, simple approach: the Worry-Free Marketing System.
Quite often we hear about a company’s culture, but there are many different interpretations of what it means and this frequently blurs the lines of its relevance. We want to help make it clearer, so you understand exactly what it is and how you can use it to your advantage. This post explores how your…
At Freshbat, we post one blog every week, as we like to make sure we consistently post helpful information to help you with your marketing. Our blog’s topics range from marketing strategies and marketing funnels, to why you should listen to your customers and the best free digital tools. So, we thought we would have…
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