In the fast-paced world of business, one critical question every company must ask is: “Should we be investing in marketing?” As marketers we understand that this decision can be challenging, especially for those startups and small businesses. But we are here to tell you that investing in marketing is crucial for your brand’s long-term success. …
Many people assume that they can get really quick results from marketing, but in reality, marketing is a long-term investment. You will only really start to yield positive outcomes after a couple of months. However, that’s not to say that you won’t see some results from the first month, you may start to see an…
An effective marketing strategy is the ultimate foundation for guiding your marketing activities. Without a well-crafted strategy in place, your efforts may lack direction and purpose, leading to ineffective results. An effective marketing strategy should include the following components: 1. Marketing audit The first component of a marketing strategy is a marketing audit, which may…
Needing to improve website design for your business? Having a good website is important for any business and whilst many have them, they aren’t always up to scratch. Here’s some ideas on how to improve website design: 1. Have a clean, modern website design Sometimes simplicity is key! If there is too much going on,…
Reporting is a crucial element of effective marketing. If you’re not doing this, then chances are it’s having an impact on the success of your marketing. Key benefits of reporting 1. Identifying high-performing content Regular reporting helps you understand which types of content resonate best with your audience. By analysing performance metrics, you can identify…
With a staggering 5.07 billion people on social media worldwide, it’s a fantastic opportunity to get your message out there. But unfortunately, that also means two things: not everyone of social media will be interested in what you offer and there will be a lot of noise from competitors. Information overload can be a real…
In today’s competitive marketplace, maintaining a strong brand presence is essential for business success. But how do you know when it’s the right time to elevate your the profile of your brand? Keep reading for the signs that it might be time to give your brand a boost… 1. Stagnant growth One of the most…
It’s well known that marketing can have a positive impact on any organisation. To quote Andrew Dallas, “Content builds relationships. Relationships are built on trust. Trust drives revenue”. However, demonstrating the worth of marketing can be similar to solving a cryptic puzzle. Marketing requires an investment of time, resources and creativity but how can you…
Social media marketing can sometimes feel like an endless whirlwind of content ideas, trends, and strategies. Deciding what to post can often leave you in a frenzy, staring blankly at your screen, wondering what will engage your audience today. If you’ve ever found yourself thinking, “What should I post about today?”, then you’re in the…
If you have already got a marketing team in place, you may wonder whether a marketing agency would benefit you. The short answer is yes! A marketing agency can provide significant value even if you already have an established marketing team. Keep reading to see the top 5 ways a marketing agency can assist your…
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