A lot of small business leaders want to be able to say they do proactive marketing in their business, but the reality is that they’re actually stuck in a vicious cycle of reactive marketing instead. It can be really difficult to get away from a reactive approach to marketing, so in this post we’re going…
Have you heard people talking about organic marketing and paid marketing but you’re not sure which type is best for your business? The jargon around different types of marketing can be confusing, so in this post, we’re going to demystify these two terms and explore which one could work best for your business. Organic marketing …
During a recession or tough economic times, it can feel like your B2B marketing budget is more stretched than ever as a small business leader. However, even with today’s penny stretched it is more than possible to continue investing in marketing. Keep reading for our comprehensive, worry-free guide to help you with your marketing budget.…
As you may already know, social media has become an essential part of many small business’ marketing strategy. With around 4.76 billion people around the world now using social media , it’s certainly not something that should be overlooked. However, the social media space is becoming more and more saturated with businesses marketing their product…
Recession or not, marketing is essential for business success. During times of economic uncertainty, however, it’s even more important to double-down on your marketing efforts and ensure that you are using the most effective strategies possible. In this blog post, we’re sharing our top tips on how to adjust your B2B marketing strategy in a…
If you’re a founder or small business owner of a business offering B2B services, crafting an ideal client persona is an essential step when creating your marketing strategy. It’s one of the cornerstones to optimising your services and to ensure that you’re targeting the right audience. Having an ideal client persona will help you hone…
Posting about B2B social media holidays can be a great way to get involved in relevant conversations and boost your post’s impressions. They’re also great for idea generation – no more sitting at a blank screen wondering what you’re going to post about! Be sure to select some that are relevant to your brand and…
A marketing audit is the first step in conducting a thorough review of your marketing over a period of time. You can do one at any time during the year, although the end of the year is a great time to step back and reflect on how your marketing has performed over the past 12 months.…
With the most wonderful time of the year fast approaching, it’s never too early to start planning your Christmas marketing. For many small business owners, this can often be a stressful time with trying to stay on top of things before the big day comes. Unfortunately, this is when marketing sometimes gets pushed to the…
With the current economic climate, unfortunately many businesses will turn to cutting marketing as a knee-jerk reaction. But what many business owners sometimes forget is that marketing can work hard for you if you nurture it and take key steps to implement it effectively. We know that it may sound somewhat biased coming from a…