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Tag Archives: marketing tips

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  2. Entries tagged with "marketing tips"

Adapting Your B2B Marketing Strategy In A Recession

Marketing, Marketing mindset, Marketing strategyBy Ben Stubbs26th January 2023

Recession or not, marketing is essential for business success. During times of economic uncertainty, however, it’s even more important to double-down on your marketing efforts and ensure that you are using the most effective strategies possible. In this blog post, we’re sharing our top tips on how to adjust your B2B marketing strategy in a…

How To Craft An Ideal Client Persona – B2B

Marketing mindset, Marketing plan, Marketing strategyBy Ben Stubbs12th January 2023

If you’re a founder or small business owner of a business offering B2B services, crafting an ideal client persona is an essential step when creating your marketing strategy. It’s one of the cornerstones to optimising your services and to ensure that you’re targeting the right audience. Having an ideal client persona will help you hone…

B2B Social Media Holidays in 2023

Content marketing, Creativity, Digital marketing, Marketing mindset, Social mediaBy Ben Stubbs22nd December 2022

Posting about B2B social media holidays can be a great way to get involved in relevant conversations and boost your post’s impressions. They’re also great for idea generation – no more sitting at a blank screen wondering what you’re going to post about!   Be sure to select some that are relevant to your brand and…

Marketing Audit Checklist – Is Your Marketing Effective?

Digital marketing, Marketing, Marketing mindset, Marketing strategyBy Ben Stubbs7th December 2022

A marketing audit is the first step in conducting a thorough review of your marketing over a period of time. You can do one at any time during the year, although the end of the year is a great time to step back and reflect on how your marketing has performed over the past 12 months.…

Christmas marketing for small businesses 2022

Content marketing, Digital marketing, Marketing mindset, Marketing planBy Ben Stubbs29th November 2022

With the most wonderful time of the year fast approaching, it’s never too early to start planning your Christmas marketing. For many small business owners, this can often be a stressful time with trying to stay on top of things before the big day comes. Unfortunately, this is when marketing sometimes gets pushed to the…

How to keep marketing in tough economic times

Creativity, Digital marketing, Marketing, Marketing Communications, Marketing mindsetBy Ben Stubbs24th November 2022

With the current economic climate, unfortunately many businesses will turn to cutting marketing as a knee-jerk reaction. But what many business owners sometimes forget is that marketing can work hard for you if you nurture it and take key steps to implement it effectively. We know that it may sound somewhat biased coming from a…

Email Marketing For Small Businesses – Ultimate Guide

Marketing, Marketing channels, Marketing Communications, Marketing planBy Ben Stubbs22nd August 2022

Have you ever wondered “Am I sending too many emails?” or “How many emails should I send to my mailing list in a certain period of time?”. Unfortunately, the answer is not a straight one. Like many other marketing questions, the answer is “it depends” on your specific marketing objectives and audience. We know that…

How to keep up your marketing in a recession

Marketing, Marketing plan, Marketing strategy, Strategic marketingBy Ben Stubbs15th August 2022

As we enter the final month of the summer, you may be starting to turn your attention to your marketing from September to the end of the year. There’s no denying that things are going to get tougher for businesses everywhere when it comes to persuading your ideal customers to buy your product or service…

How to create a marketing plan: 5 steps to effective marketing

Marketing, Marketing mindset, Marketing planBy Ben Stubbs25th July 2022

Once you have your marketing strategy in place, it’s time to start implementing your marketing! As an aside, if you still don’t have a marketing strategy, check out our post about why a marketing strategy is important. It’s at this stage that we often find people wondering how to create an effective marketing plan. While…

How Well Do You Know Your Customers?

Customers, Marketing Communications, Marketing mindsetBy Ben Stubbs18th July 2022

One of the many definitions of marketing is ‘the process of creating and delivering value through products or services, that match or go beyond the needs of your target customers’. So, the real question is – if marketing is the process of meeting your customer’s needs, then how well do you actually know your customers…

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