We hear phrases all the time about consistency in social media, and yeah, we fully agree, you do need to be consistent with your posting, but there’s a lot more that should be going into it. Creating content to post all over your social media platforms without purpose is how your post gets lost in…
We had the utmost pleasure to have a sit down with Beth and pick her brain…that’s after 30 minutes of talking about everything from her new pup Dougal eating her slipper, to her housemate sneaking out all the marshmallowy bits out of her lucky charms… Beth is our Performance Marketing Manager. She oversees all of…
Let’s start with the obvious: what even is personal branding? Put simply, personal branding is how people see you, how you show up, what you talk about, and what they remember you for. In the world of social media, everyone’s chasing it, frothing at the mouth to be the best and scrambling to get ‘personal…
In the fast-paced world of business, one critical question every company must ask is: “Should we be investing in marketing?” As marketers we understand that this decision can be challenging, especially for those startups and small businesses. But we are here to tell you that investing in marketing is crucial for your brand’s long-term success. …
Many people assume that they can get really quick results from marketing, but in reality, marketing is a long-term investment. You will only really start to yield positive outcomes after a couple of months. However, that’s not to say that you won’t see some results from the first month, you may start to see an…
An effective marketing strategy is the ultimate foundation for guiding your marketing activities. Without a well-crafted strategy in place, your efforts may lack direction and purpose, leading to ineffective results. An effective marketing strategy should include the following components: 1. Marketing audit The first component of a marketing strategy is a marketing audit, which may…
Needing to improve website design for your business? Having a good website is important for any business and whilst many have them, they aren’t always up to scratch. Here’s some ideas on how to improve website design: 1. Have a clean, modern website design Sometimes simplicity is key! If there is too much going on,…
Last updated on 17th January 2025. Are you fed up of not knowing exactly what’s going on with your marketing and struggling to work out what to do next to create content that converts? Then you might have a reporting problem… Measuring content marketing success is key to making sure you’re doing effective marketing. If…
With a staggering 5.07 billion people on social media worldwide, it’s a fantastic opportunity to get your message out there. But unfortunately, that also means two things: not everyone of social media will be interested in what you offer and there will be a lot of noise from competitors. Information overload can be a real…
In today’s competitive marketplace, maintaining a strong brand presence is essential for business success. But how do you know when it’s the right time to elevate your the profile of your brand? Keep reading for the signs that it might be time to give your brand a boost… 1. Stagnant growth One of the most…
