In marketing, it is crucial to understand the steps in your customer journey so you can visualise their experience and recognise how best to meet their needs. This can help to ensure you are using your marketing effectively to help them through the customer journey stages. After all, if you don’t know what your customer…
Make planning content easier. Do you ever find yourself struggling to figure out what to post on your business’ social media and feel like you’re running out of content ideas? In this blog, we’re sharing some of our tips on how to make sure you never run out of content ideas to help you stay…
You may have your company’s branding and social media perfected, but have you ever considered your personal branding? You may think that this isn’t important, but there are many business-related benefits from building your personal brand. That’s why in this post, we’re exploring three of the main advantages of building your personal brand and sharing…
Throughout the summer, it’s normal to notice a dip in your social media engagement. With people being away on holiday, they tend to spend less time online and therefore less time looking at your posts. However, don’t be demotivated by this! In this post, we’re sharing some tips you can follow that have helped us…
A lot of small business leaders want to be able to say they do proactive marketing in their business, but the reality is that they’re actually stuck in a vicious cycle of reactive marketing instead. It can be really difficult to get away from a reactive approach to marketing, so in this post we’re going…
Have you heard people talking about organic marketing and paid marketing but you’re not sure which type is best for your business? The jargon around different types of marketing can be confusing, so in this post, we’re going to demystify these two terms and explore which one could work best for your business. Organic marketing …
During a recession or tough economic times, it can feel like your B2B marketing budget is more stretched than ever as a small business leader. However, even with today’s penny stretched it is more than possible to continue investing in marketing. Keep reading for our comprehensive, worry-free guide to help you with your marketing budget.…
As you may already know, social media has become an essential part of many small business’ marketing strategy. With around 4.76 billion people around the world now using social media , it’s certainly not something that should be overlooked. However, the social media space is becoming more and more saturated with businesses marketing their product…
Recession or not, marketing is essential for business success. During times of economic uncertainty, however, it’s even more important to double-down on your marketing efforts and ensure that you are using the most effective strategies possible. In this blog post, we’re sharing our top tips on how to adjust your B2B marketing strategy in a…
If you’re a founder or small business owner of a business offering B2B services, crafting an ideal client persona is an essential step when creating your marketing strategy. It’s one of the cornerstones to optimising your services and to ensure that you’re targeting the right audience. Having an ideal client persona will help you hone…