Have you ever wondered “Am I sending too many emails?” or “How many emails should I send to my mailing list in a certain period of time?”. Unfortunately, the answer is not a straight one. Like many other marketing questions, the answer is “it depends” on your specific marketing objectives and audience. We know that…
As we enter the final month of the summer, you may be starting to turn your attention to your marketing from September to the end of the year. There’s no denying that things are going to get tougher for businesses everywhere when it comes to persuading your ideal customers to buy your product or service…
Once you have your marketing strategy in place, it’s time to start implementing your marketing! As an aside, if you still don’t have a marketing strategy, check out our post about why a marketing strategy is important. It’s at this stage that we often find people wondering how to create an effective marketing plan. While…
One of the many definitions of marketing is ‘the process of creating and delivering value through products or services, that match or go beyond the needs of your target customers’. So, the real question is – if marketing is the process of meeting your customer’s needs, then how well do you actually know your customers…
Clients often ask us if we ever run out of content ideas for social media, blogs and emails. And the honest answer is… no! We have lots of strategies and tips for how to continuously think of fresh content to keep your audience engaged. In this post, we’re sharing our top 3 strategies so you…
With the summer months coming in fast, we know there is one thing on your mind – jetting off on your summer holiday. BUT, before you leave for your sizzling summer break, we want to give you some tips to help relieve your marketing-related stress over the summer period. In this post, we explore 6…
One of the biggest stressors for small business leaders is social media. It’s one of those things that you feel pressured to keep up with and it can end up feeling completely relentless. No sooner have you shared a great post than it’s time to share the next one. There’s no real way to get…
Today, we’re answering another frequently asked question: How do you write a marketing plan? In this post, we’re looking at how to create a marketing plan once you have your marketing strategy in place. There are 5 key steps to success we’ve identified that a lot of business leaders miss or don’t get around to…
Grasping content marketing can be quite hard, especially when you are not sure how to improve your content performance. Content creation can be a powerful way to further your business and marketing objectives while engaging with your audience. However, it can be really frustrating when your content isn’t performing as well as you had hoped.…
Quite often we hear about a company’s culture, but there are many different interpretations of what it means and this frequently blurs the lines of its relevance. We want to help make it clearer, so you understand exactly what it is and how you can use it to your advantage. This post explores how your…