Listening to customers is a powerful tool that many business owners underestimate. Not using this tool effectively can lead you to miss opportunities, which competitors may use to their advantage. Listening to customers in all forms of marketing is extremely important, however listening to your customers in service marketing is particularly important. In this blog, we’re…
In this blog post, we’re exploring five reasons why you should listen to your customers. It’s easy to ignore feedback if you don’t like what you’re hearing. Plus, as a small business owner, it’s also easy to be so committed to a business idea that you’ll stick with it for as long as possible, even…
If you’re looking for a way to transform your business, there are different options for how you can go about this. Sometimes you might want to focus on the people who work in your business. Or maybe the processes you use to make things more efficient. In this post, we’re going to share how creating…
In this post, we’re looking at how to create a marketing plan on a budget by following some key steps. There are 5 key steps to success we’ve identified that a lot of small business owners miss or don’t get around to doing. Read the post and follow the steps to successfully implement your marketing…
In this blog post, we’re looking at why market positioning is important and how it can help you connect with your customers.
There are various resources talking about how marketing mindset is all about seeing things from your customers’ perspectives, but I want to consider marketing mindset in terms of how you feel about and perceive marketing as a small business owner.
Your marketing strategy wouldn’t be complete without a section dedicated to your key messages. Key messages are not only what you want to say to your customer, but also how you’re going to say it.
Think a value proposition sounds scary? Don’t worry, it’s not! Chances are you already know what this is anyway because it’s just a fancy term for what product or service you offer and what problem does it solve for your customers.
One of my favourite ways to understand customers is by developing out customer personas, also sometimes called avatars. I’d usually recommend starting with three core personas to begin with. A customer persona is a fantastic tool for really starting to think like your customer.
The second step of the marketing strategy development process is to look at your marketing objectives and your key performance indicators. Your marketing objectives should always feed into your wider business objectives, so it’s really important when you’re doing a piece of work on a marketing strategy that you’re very clear on what the objectives for your business are as a whole.
