Why market positioning is important and how it can help you connect with your customers
In this blog post, we’re looking at why market positioning is important and how it can help you connect with your customers.
5 things to do this week to improve your marketing mindset
We’ve now established that business owners often have a negative marketing mindset, which significantly impacts their ability to consistently show up to market their businesses. And obviously, this has a direct impact on the bottom line! Because if you’re not out there and visible to your target audience, selling anything becomes extremely difficult. But even…
How to overcome your marketing blocks
Last week I identified some common marketing blocks that are holding many small business owners back from adopting a more positive marketing mindset. This week I want to share some of the ways I help my clients (and myself!) to overcome these marketing blocks as and when they come up. The thing I’ve found most…
Common marketing blocks
When it comes to your mindset around marketing your business, I couldn’t cover this area without identifying some of the main marketing blocks I see business owners experience. It’s really common to have certain blocks around getting visible and consistently putting your content out there. Here are some of the most common marketing blocks I’ve…
What is marketing mindset and why is it so important?
There are various resources talking about how marketing mindset is all about seeing things from your customers’ perspectives, but I want to consider marketing mindset in terms of how you feel about and perceive marketing as a small business owner.
Marketing strategy 101: Key messages and channels
Your marketing strategy wouldn’t be complete without a section dedicated to your key messages. Key messages are not only what you want to say to your customer, but also how you’re going to say it.
Marketing strategy 101: Value proposition
Think a value proposition sounds scary? Don’t worry, it’s not! Chances are you already know what this is anyway because it’s just a fancy term for what product or service you offer and what problem does it solve for your customers.
Marketing strategy 101: Customer personas
One of my favourite ways to understand customers is by developing out customer personas, also sometimes called avatars. I’d usually recommend starting with three core personas to begin with. A customer persona is a fantastic tool for really starting to think like your customer.
Marketing strategy 101: Competitor analysis
Want to know how competitor analysis can help your business? Clue: it’s not necessarily all about trying to beat them!
Marketing strategy 101: How to set marketing objectives
The second step of the marketing strategy development process is to look at your marketing objectives and your key performance indicators. Your marketing objectives should always feed into your wider business objectives, so it’s really important when you’re doing a piece of work on a marketing strategy that you’re very clear on what the objectives for your business are as a whole.