With the most wonderful time of the year fast approaching, it’s never too early to start planning your Christmas marketing. For many small business owners, this can often be a stressful time with trying to stay on top of things before the big day comes. Unfortunately, this is when marketing sometimes gets pushed to the…
With the current economic climate, unfortunately many businesses will turn to cutting marketing as a knee-jerk reaction. But what many business owners sometimes forget is that marketing can work hard for you if you nurture it and take key steps to implement it effectively. We know that it may sound somewhat biased coming from a…
Once you have your marketing strategy in place, it’s time to start implementing your marketing! As an aside, if you still don’t have a marketing strategy, check out our post about why a marketing strategy is important. It’s at this stage that we often find people wondering how to create an effective marketing plan. While…
One of the many definitions of marketing is ‘the process of creating and delivering value through products or services, that match or go beyond the needs of your target customers’. So, the real question is – if marketing is the process of meeting your customer’s needs, then how well do you actually know your customers…
Clients often ask us if we ever run out of content ideas for social media, blogs and emails. And the honest answer is… no! We have lots of strategies and tips for how to continuously think of fresh content to keep your audience engaged. In this post, we’re sharing our top 3 strategies so you…
With the summer months coming in fast, we know there is one thing on your mind – jetting off on your summer holiday. BUT, before you leave for your sizzling summer break, we want to give you some tips to help relieve your marketing-related stress over the summer period. In this post, we explore 6…
Have you ever thought that marketing can sometimes seem time-consuming and stressful? Well, it doesn’t have to be! Marketing your business should be exciting, creative and should be used as a way to move your business forward. Planning ahead with your marketing can help to remove any stress and provide you with more control and…
Have you ever found yourself wondering how brands are able to share so many posts on social media? Well, you don’t have to wonder anymore! Social media scheduling tools are a great way to plan and schedule your content in advance. We understand that ensuring your business’ social media platforms have a constant stream of…
In the ever-changing digital world that we live in, there are constantly new ways to help get your message out there. One of the latest and most popular trends is short-form videos. We know you’ll have seen them all over your social media feeds, but have you ever wondered why people love them so much?…
We know creating content can be time consuming, so we want to help you to make it more “Let’s make content!” and less “Do I have to make content?”. With an overabundance of software options to assist your content creation, we thought we would take a look at the benefits of using Canva. At Freshbat…
