Will the person who sold you your marketing strategy be working on your marketing account?
Maybe, maybe not.
In many industries, including marketing, it’s common practice for agencies to have dedicated sales teams whose primary job is to attract and secure new clients. These salespeople are often the face of the company during the initial engagement, skilled in presenting the agency’s services and convincing potential clients of their value. However, once you’ve signed onto the dotted line, the person who sold you the service is likely to pass your account to a dedicated team of specialists.
The role of salespeople in marketing agencies
Sales and account management require different skill sets. Salespeople excel in understanding client needs, crafting compelling proposals, and closing deals. Their focus is on growing the business and building relationships with potential clients. On the other hand, account managers and specialists are experts in executing and delivering the services promised. They are the ones who manage the day-to-day activities of your account, ensuring that your marketing strategies are implemented effectively and that your objectives are met.
This division of labour ensures that you receive the best possible service. By having specialised roles, each team member can focus on what they do best, leading to better outcomes for your marketing campaigns
So, who will be working on your marketing account?
It’s crucial for the agency you’re working with to set realistic expectations and communicate with you so you understand who will be managing your account. It does differ from business to business. As an example, here is how we would be managing your marketing account at our agency, Freshbat:
Account Manager: This individual is your main point of contact. The account manager oversees the overall strategy and coordination of your account, ensuring that all your needs are met and that the project stays on track. They are responsible for communicating with you regularly, providing updates, and addressing any concerns you might have.
Marketing Executive: The marketing executive focuses on the strategic planning and execution of your marketing initiatives. They conduct market research, develop marketing plans, and implement campaigns designed to achieve your business goals. They also analyse campaign performance and make adjustments as needed to optimise results. This is also done with the support of the Account Manager.
Graphic Designer: Responsible for creating the visual elements of your campaigns, the graphic designer ensures that all design work aligns with your brand’s identity and appeals to your target audience. They handle everything from social media graphics to website design, ensuring a cohesive visual presence across all platforms.
While your Account Manager, Graphic Designer, and Marketing Executive will be your primary contacts, there are often several other team members working behind the scenes to support your account and often, the activities overlap with different roles.
Final thoughts
When you sign up for services with a marketing agency, it’s important to understand that the person who sold you the service likely won’t be the one managing your account, which isn’t a bad thing at all. Instead, you’ll be supported by a dedicated team of specialists, each bringing their own expertise to the table.
