Why market positioning is important and how it can help you connect with your customers
In this blog post, we’re looking at why market positioning is important and how it can help you connect with your customers.
5 things to do this week to improve your marketing mindset
We’ve now established that business owners often have a negative marketing mindset, which significantly impacts their ability to consistently show up to market their businesses. And obviously, this has a direct impact on the bottom line! Because if you’re not out there and visible to your target audience, selling anything becomes extremely difficult. But even…
Improving your marketing mindset by managing expectations
The big problem with marketing mindset is that so often, it’s a negative rather than positive outlook on marketing. Why is this? It’s a question I’m particularly interested in because the whole time I’ve worked in marketing, I’ve observed that marketing teams and professionals often get a bad rap. I think there are a number…
How to overcome your marketing blocks
Last week I identified some common marketing blocks that are holding many small business owners back from adopting a more positive marketing mindset. This week I want to share some of the ways I help my clients (and myself!) to overcome these marketing blocks as and when they come up. The thing I’ve found most…
Common marketing blocks
When it comes to your mindset around marketing your business, I couldn’t cover this area without identifying some of the main marketing blocks I see business owners experience. It’s really common to have certain blocks around getting visible and consistently putting your content out there. Here are some of the most common marketing blocks I’ve…
What is marketing mindset and why is it so important?
There are various resources talking about how marketing mindset is all about seeing things from your customers’ perspectives, but I want to consider marketing mindset in terms of how you feel about and perceive marketing as a small business owner.
Tips for creating content that isn’t too sales-y
Let’s not beat around the bush – sales feels really icky for a lot of us. As business owners, of course we have to make sales to keep our businesses running, but it still feels gross when something is so overtly sales-y. We all went into business to help people, right? So sometimes, asking for…
How to consistently implement your marketing plan
A lot of the business owners I support struggle more with taking a strategic approach to marketing than thinking about the fine details of marketing. But I often also get questions about how to implement a marketing plan. ere are three things to consider if you’re struggling to follow and implement your marketing plan.
Making the most of your marketing this summer
Summer is typically a quieter time for lots of agencies and service-based businesses. Clients and staff are off on their summer holidays and the hot weather slows everything down. But don’t let your marketing slip!
Marketing strategy 101: what is a marketing audit?
In this post, I’m talking about how a marketing consultant can support you and your business as you continue to develop your marketing activities and grow through a marketing strategy. Part 1: making sure you do an audit of all our current marketing activities. Read on to find out how to do a marketing audit!